{"id":6606,"date":"2025-12-19T22:07:54","date_gmt":"2025-12-19T21:07:54","guid":{"rendered":"https:\/\/svjmedia.nl\/datablog\/?p=6606"},"modified":"2026-02-23T16:42:32","modified_gmt":"2026-02-23T15:42:32","slug":"bepaalt-big-tech-de-prijs-van-jouw-vliegticket","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/datablog\/6606\/bepaalt-big-tech-de-prijs-van-jouw-vliegticket\/","title":{"rendered":"Bepaalt Big Tech de prijs van jouw vliegticket?"},"content":{"rendered":"<p><strong>Het is de meest gehoorde\u00a0reistip\u00a0van mensen: \u201cBoek via incognito of gebruik een VPN, anders betaal je de hoofdprijs voor je vliegticket.\u201d. Maar kloppen deze aannames\u00a0eigenlijk wel? In deze video nemen we de proef op de som en monitoren we een week lang ticketprijzen met acht uiteenlopende digitale profielen, van \u2018luxe\u2019 Apple-gebruikers tot volledig anonieme VPN-surfers.\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">De conclusie is\u00a0verassend: individuele prijsmanipulatie op basis van je cookies of apparaat blijkt\u00a0niet te kloppen. Uit 168 metingen op routes naar New York, Barcelona en Dubai bleek dat elke gebruiker exact dezelfde prijs\u00a0te zien\u00a0kreeg. Hoewel\u00a0techplatformen\u00a0je wel degelijk kunnen be\u00efnvloeden door de\u00a0<\/span><i><span data-contrast=\"auto\">volgorde<\/span><\/i><span data-contrast=\"auto\">\u00a0van zoekresultaten aan te passen, heeft het wissen van je geschiedenis, een VPN, of een andere browser\u00a0geen invloed op het prijskaartje. De enige &#8216;hack&#8217; die daadwerkelijk werkt, is simpelweg op tijd boeken.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div class=\"humamvideo\" style=\"position:relative;overflow:hidden;width:100%;padding-top: 56.25%;margin:20px 0px;\"><iframe style=\"position:absolute;top:0;left:0;bottom:0;right:0;width:100%;height:100%;\" src=\"https:\/\/stream.hu.nl\/players\/x363y59S-Kv4Phafj.html\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><em>Door: Kaya Verbeek en Joas Kuiper<\/em><\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<h2 id=\"dataverantwoording\u00a0\"><strong>Dataverantwoording\u00a0<\/strong><\/h2>\n<p><span data-contrast=\"auto\">Voor deze productie is in de week van\u00a05\u00a0tot en met 11\u00a0december\u00a02025\u00a0een steekproef uitgevoerd naar de prijsvorming van vliegtickets.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3 id=\"de-methode\u00a0\u00a0\"><strong>De methode\u00a0\u00a0<\/strong><\/h3>\n<p><span data-contrast=\"auto\">We hebben acht digitale consumentenprofielen gecre\u00eberd om uitersten in de markt te simuleren. Deze varieerden van een \u2018privacy-bewuste gebruiker\u2019 (gebruik van VPN, incognito-modus, cookies gewist) tot een \u2018transparante gebruiker\u2019 (geen VPN, cookies geaccepteerd, ingelogd).\u00a0Zie de dataset voor de volledige acht profielen.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Met deze profielen zijn dagelijks op een vast tijdstip\u00a0(20:00 GMT+1)\u00a0via Google\u00a0Flights\u00a0de\u00a0prijzen opgevraagd voor drie identieke routes\u00a0en data:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Amsterdam \u2013 New York (JFK)\u00a0\/\/ 5 januari \u2013 9\u00a0januari\u00a0<\/span><span data-contrast=\"auto\">\/\/\u00a0KLM.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Amsterdam \u2013 Barcelona (BCN)\u00a0\/\/ 5\u00a0januari\u00a0\u2013 9\u00a0januari\u00a0\/\/\u00a0<\/span><span data-contrast=\"auto\">KLM.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Amsterdam \u2013 Dubai (DXB)\u00a0\/\/ 5\u00a0januari\u00a0\u2013 9\u00a0januari\u00a0\/\/<\/span><span data-contrast=\"auto\">\u00a0KLM.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><i><span data-contrast=\"auto\">Bij de route Amsterdam \u2013 New York (JFK)\u00a0is er ook nog op twee dagen getest met een andere luchtvaartmaatschappij, namelijk Delta.\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n\n<h3 id=\"de-resultaten\u00a0\u00a0\"><strong>De resultaten\u00a0\u00a0<\/strong><\/h3>\n<p><span data-contrast=\"auto\">In totaal leverde dit 168 meetpunten op. Uit de dataset blijkt dat er\u00a0<\/span><span data-contrast=\"auto\">geen sprake was van prijsdifferentiatie op basis van profiel<\/span><span data-contrast=\"auto\">.\u00a0Op individuele dagen zagen we wel prijsschommelingen, maar die golden voor alle gebruikers tegelijkertijd. Een concreet voorbeeld uit onze dataset voor de vlucht naar\u00a0Barcelona\u00a0(KLM):<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Op\u00a05\u00a0december kregen alle profielen, van iPhone tot VPN-gebruiker, een prijs van\u00a0<\/span><strong>\u20ac146<\/strong><span data-contrast=\"auto\">\u00a0te zien.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Op\u00a06, 7 en 8\u00a0december\u00a0steeg\u00a0deze prijs voor iedereen naar\u00a0<\/span><strong>\u20ac155<\/strong><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Op\u00a09\u00a0december\u00a0zakte\u00a0de prijs weer voor iedereen naar\u00a0<\/span><strong>\u20ac146<\/strong><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Hetzelfde patroon zagen we bij de vlucht naar\u00a0Dubai. Waar de prijs op\u00a05\u00a0december voor iedereen \u20ac1.091\u00a0bedroeg (KLM),\u00a0steeg\u00a0deze op\u00a08\u00a0december naar \u20ac1.149. Ook hier werd geen enkel onderscheid gemaakt tussen de testprofielen.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n\n<h3 id=\"beperkingen\u00a0\u00a0\"><strong>Beperkingen\u00a0\u00a0<\/strong><\/h3>\n<p><span data-contrast=\"auto\">Dit onderzoek richtte zich op de prijs die aan de consument wordt getoond (de &#8216;front-end&#8217;). We hebben geen inzicht in de achterliggende algoritmes van de aanbieders. Hoewel we geen prijsverschillen vonden, sluit dit onderzoek niet uit dat profielen invloed hebben op de\u00a0<\/span><i><span data-contrast=\"auto\">volgorde<\/span><\/i><span data-contrast=\"auto\">\u00a0(ranking) waarin vluchten worden getoond, een praktijk die in de sector bekendstaat als &#8216;steering&#8217;.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het is de meest gehoorde\u00a0reistip\u00a0van mensen: \u201cBoek via incognito of gebruik een VPN, anders betaal je de hoofdprijs voor je vliegticket.\u201d. Maar kloppen deze aannames\u00a0eigenlijk wel? In deze video nemen we de proef op de som en monitoren we een week lang ticketprijzen met acht uiteenlopende digitale profielen, van \u2018luxe\u2019 Apple-gebruikers tot volledig anonieme VPN-surfers.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":3782,"featured_media":6619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5,51],"tags":[],"class_list":["post-6606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-datablog","category-explainer","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bepaalt Big Tech de prijs van jouw vliegticket? - Datablog<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bepaalt Big Tech de prijs van jouw vliegticket? - Datablog\" \/>\n<meta property=\"og:description\" content=\"Het is de meest gehoorde\u00a0reistip\u00a0van mensen: \u201cBoek via incognito of gebruik een VPN, anders betaal je de hoofdprijs voor je vliegticket.\u201d. Maar kloppen deze aannames\u00a0eigenlijk wel? In deze video nemen we de proef op de som en monitoren we een week lang ticketprijzen met acht uiteenlopende digitale profielen, van \u2018luxe\u2019 Apple-gebruikers tot volledig anonieme VPN-surfers.\u00a0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/svjmedia.nl\/datablog\/6606\/bepaalt-big-tech-de-prijs-van-jouw-vliegticket\/\" \/>\n<meta property=\"og:site_name\" content=\"Datablog\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-19T21:07:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-23T15:42:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2025\/12\/Omslagafbeelding-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1378\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joas Kuiper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joas Kuiper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/datablog\\\/6606\\\/bepaalt-big-tech-de-prijs-van-jouw-vliegticket\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/datablog\\\/6606\\\/bepaalt-big-tech-de-prijs-van-jouw-vliegticket\\\/\"},\"author\":{\"name\":\"Joas Kuiper\",\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/datablog\\\/#\\\/schema\\\/person\\\/d34f782d8e91b0bbbbe4cb5e8dbb7217\"},\"headline\":\"Bepaalt Big Tech de prijs van jouw vliegticket?\",\"datePublished\":\"2025-12-19T21:07:54+00:00\",\"dateModified\":\"2026-02-23T15:42:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/datablog\\\/6606\\\/bepaalt-big-tech-de-prijs-van-jouw-vliegticket\\\/\"},\"wordCount\":462,\"image\":{\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/datablog\\\/6606\\\/bepaalt-big-tech-de-prijs-van-jouw-vliegticket\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/svjmedia.nl\\\/datablog\\\/wp-content\\\/uploads\\\/sites\\\/862\\\/2025\\\/12\\\/Omslagafbeelding-1-scaled.jpg\",\"articleSection\":[\"Datablog\",\"Explainer videos\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/datablog\\\/6606\\\/bepaalt-big-tech-de-prijs-van-jouw-vliegticket\\\/\",\"url\":\"https:\\\/\\\/svjmedia.nl\\\/datablog\\\/6606\\\/bepaalt-big-tech-de-prijs-van-jouw-vliegticket\\\/\",\"name\":\"Bepaalt Big Tech de prijs van jouw vliegticket? 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Maar kloppen deze aannames\u00a0eigenlijk wel? In deze video nemen we de proef op de som en monitoren we een week lang ticketprijzen met acht uiteenlopende digitale profielen, van \u2018luxe\u2019 Apple-gebruikers tot volledig anonieme VPN-surfers.\u00a0 [&hellip;]","og_url":"https:\/\/svjmedia.nl\/datablog\/6606\/bepaalt-big-tech-de-prijs-van-jouw-vliegticket\/","og_site_name":"Datablog","article_published_time":"2025-12-19T21:07:54+00:00","article_modified_time":"2026-02-23T15:42:32+00:00","og_image":[{"width":2560,"height":1378,"url":"https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2025\/12\/Omslagafbeelding-1-scaled.jpg","type":"image\/jpeg"}],"author":"Joas Kuiper","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Joas Kuiper","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/svjmedia.nl\/datablog\/6606\/bepaalt-big-tech-de-prijs-van-jouw-vliegticket\/#article","isPartOf":{"@id":"https:\/\/svjmedia.nl\/datablog\/6606\/bepaalt-big-tech-de-prijs-van-jouw-vliegticket\/"},"author":{"name":"Joas Kuiper","@id":"https:\/\/svjmedia.nl\/datablog\/#\/schema\/person\/d34f782d8e91b0bbbbe4cb5e8dbb7217"},"headline":"Bepaalt Big Tech de prijs van jouw vliegticket?","datePublished":"2025-12-19T21:07:54+00:00","dateModified":"2026-02-23T15:42:32+00:00","mainEntityOfPage":{"@id":"https:\/\/svjmedia.nl\/datablog\/6606\/bepaalt-big-tech-de-prijs-van-jouw-vliegticket\/"},"wordCount":462,"image":{"@id":"https:\/\/svjmedia.nl\/datablog\/6606\/bepaalt-big-tech-de-prijs-van-jouw-vliegticket\/#primaryimage"},"thumbnailUrl":"https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2025\/12\/Omslagafbeelding-1-scaled.jpg","articleSection":["Datablog","Explainer videos"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/svjmedia.nl\/datablog\/6606\/bepaalt-big-tech-de-prijs-van-jouw-vliegticket\/","url":"https:\/\/svjmedia.nl\/datablog\/6606\/bepaalt-big-tech-de-prijs-van-jouw-vliegticket\/","name":"Bepaalt Big Tech de prijs van jouw vliegticket? 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