{"id":6819,"date":"2026-01-29T21:22:50","date_gmt":"2026-01-29T20:22:50","guid":{"rendered":"https:\/\/svjmedia.nl\/datablog\/?p=6819"},"modified":"2026-03-20T09:39:50","modified_gmt":"2026-03-20T08:39:50","slug":"website-laat-zien-hoe-goksites-je-lokken-en-vasthouden","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/datablog\/6819\/website-laat-zien-hoe-goksites-je-lokken-en-vasthouden\/","title":{"rendered":"Het blootleggen van dark patterns ontleedt de sterke toename van online gokkers"},"content":{"rendered":"<p><strong>Meer dan tweederde van de online gokkers gokte nooit voor de legalisatie in 2021. Hoe en waarom deze bezoekers van online goksites terug blijven komen wordt nu inzichtelijk gemaakt op een website die speciaal ontwikkeld is door studenten aan de Hogeschool Utrecht.\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">Beginnen of verslaafd raken aan gokken is sinds de legalisering van online gokken makkelijker geworden dan ooit. Van oneindige hoeveelheden aan\u00a0reclames\u00a0tot\u00a0topsporters\u00a0die weer hun oude team kleuren droegen om je naar een online casino te lokken.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Gelukkig zijn er ondertussen maatregelen genomen om dit soort agressieve reclames tegen te gaan. Het voelt echter te laat. Zo\u2019n 70% van\u00a0de op dit moment actieve\u00a0gokkers,\u00a0gokte\u00a0nog\u00a0niet voor de online legalisatie. Dit was echter\u00a0zeker\u00a0niet de intentie van de regering, toen ze online gokken legaliseerde.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De bedoeling van\u00a0de legalisatie was het controleren en beschermen van gokkers, die voor 2021, alleen illegaal online konden gokken.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dit\u00a0weerhoudt\u00a0deze online casino\u2019s er echter niet van om andere manieren te gebruiken om je naar deze sites toe te loken,\u00a0en\u00a0je vervolgens daar te houden.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Een platform dat al snel populair was waren online\u00a0sportsbooks. Hier kunnen spelers geld inzetten op de verschillende uitkomsten van sportwedstrijden. Zoals wat de eindstand is van een wedstrijd, of wie het eerste doelpunt maakt.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Een onderzoek naar de verschillende manieren waarop goksites je manipuleren, ook wel\u00a0dark\u00a0patterns\u00a0genoemd. Laat zien dat alle legale\u00a0onlinegoksites\u00a0deze technieken nog vrij breed toepassen.\u00a0Vooral de sites van Bet365, en\u00a0Unibet\u00a0waren agressief in het toepassen van deze technieken.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Omdat\u00a0dark\u00a0patterns\u00a0een lastig concept zijn om te beschrijven\u00a0hebben wij\u00a0een site ontwikkeld waarop gebruikers\u00a0dark\u00a0patterns\u00a0kunnen ervaren en, op deze manier, beter inzicht kunnen krijgen op de manier waarop online gok sites je proberen te manipuleren.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De website wordt na publicatie hier verlinkt. Screenshots hieronder geven alvast een indruk.\u00a0<\/span><\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-6819 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/svjmedia.nl\/datablog\/6819\/website-laat-zien-hoe-goksites-je-lokken-en-vasthouden\/brave_jpzxzjfct2\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_JPzxZjfcT2-300x199.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_JPzxZjfcT2-300x199.png 300w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_JPzxZjfcT2-1024x680.png 1024w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_JPzxZjfcT2-768x510.png 768w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_JPzxZjfcT2-1080x717.png 1080w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_JPzxZjfcT2-1250x830.png 1250w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_JPzxZjfcT2-400x266.png 400w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_JPzxZjfcT2.png 1254w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/svjmedia.nl\/datablog\/6819\/website-laat-zien-hoe-goksites-je-lokken-en-vasthouden\/brave_awwku7agv0\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_aWWku7Agv0-300x199.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_aWWku7Agv0-300x199.png 300w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_aWWku7Agv0-1024x679.png 1024w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_aWWku7Agv0-768x509.png 768w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_aWWku7Agv0-1080x716.png 1080w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_aWWku7Agv0-1250x829.png 1250w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_aWWku7Agv0-400x265.png 400w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_aWWku7Agv0.png 1253w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/svjmedia.nl\/datablog\/6819\/website-laat-zien-hoe-goksites-je-lokken-en-vasthouden\/brave_ng9vqr2jwx\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_nG9vqR2JWX-300x200.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_nG9vqR2JWX-300x200.png 300w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_nG9vqR2JWX-1024x684.png 1024w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_nG9vqR2JWX-768x513.png 768w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_nG9vqR2JWX-1080x721.png 1080w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_nG9vqR2JWX-400x267.png 400w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/brave_nG9vqR2JWX.png 1240w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n\n<p>Bent u benieuwd naar het onderzoek dat gedaan is om deze site te ontwikkelen? Leer <a href=\"https:\/\/svjmedia.nl\/datablog\/6830\/data-verantwoording-het-blootleggen-van-dark-patterns-legt-de-pijnlijke-waarheid-achter-de-nieuwe-gokcijfers-bloot\/\">HIER<\/a> meer!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meer dan tweederde van de online gokkers gokte nooit voor de legalisatie in 2021. Hoe en waarom deze bezoekers van online goksites terug blijven komen wordt nu inzichtelijk gemaakt op een website die speciaal ontwikkeld is door studenten aan de Hogeschool Utrecht.\u00a0 Beginnen of verslaafd raken aan gokken is sinds de legalisering van online gokken [&hellip;]<\/p>\n","protected":false},"author":1195,"featured_media":6824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projecten","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Het blootleggen van dark patterns ontleedt de sterke toename van online gokkers - Datablog<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Het blootleggen van dark patterns ontleedt de sterke toename van online gokkers - Datablog\" \/>\n<meta property=\"og:description\" content=\"Meer dan tweederde van de online gokkers gokte nooit voor de legalisatie in 2021. Hoe en waarom deze bezoekers van online goksites terug blijven komen wordt nu inzichtelijk gemaakt op een website die speciaal ontwikkeld is door studenten aan de Hogeschool Utrecht.\u00a0 Beginnen of verslaafd raken aan gokken is sinds de legalisering van online gokken [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/svjmedia.nl\/datablog\/6819\/website-laat-zien-hoe-goksites-je-lokken-en-vasthouden\/\" \/>\n<meta property=\"og:site_name\" content=\"Datablog\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-29T20:22:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-20T08:39:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2026\/01\/Firefly_Gemini-Flash_twee-mensen-die-op-hun-telefoon-aan-het-gokken-zijn-op-een-voetbalwedstrijd-213187.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1184\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Floris Rexwinkel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Floris Rexwinkel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/datablog\\\/6819\\\/website-laat-zien-hoe-goksites-je-lokken-en-vasthouden\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/datablog\\\/6819\\\/website-laat-zien-hoe-goksites-je-lokken-en-vasthouden\\\/\"},\"author\":{\"name\":\"Floris Rexwinkel\",\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/datablog\\\/#\\\/schema\\\/person\\\/8d04020dd6604712e0a1ceb55d84500f\"},\"headline\":\"Het blootleggen van dark patterns ontleedt de sterke toename van online gokkers\",\"datePublished\":\"2026-01-29T20:22:50+00:00\",\"dateModified\":\"2026-03-20T08:39:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/datablog\\\/6819\\\/website-laat-zien-hoe-goksites-je-lokken-en-vasthouden\\\/\"},\"wordCount\":342,\"image\":{\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/datablog\\\/6819\\\/website-laat-zien-hoe-goksites-je-lokken-en-vasthouden\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/svjmedia.nl\\\/datablog\\\/wp-content\\\/uploads\\\/sites\\\/862\\\/2026\\\/01\\\/Firefly_Gemini-Flash_twee-mensen-die-op-hun-telefoon-aan-het-gokken-zijn-op-een-voetbalwedstrijd-213187.png\",\"articleSection\":[\"Projecten\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/datablog\\\/6819\\\/website-laat-zien-hoe-goksites-je-lokken-en-vasthouden\\\/\",\"url\":\"https:\\\/\\\/svjmedia.nl\\\/datablog\\\/6819\\\/website-laat-zien-hoe-goksites-je-lokken-en-vasthouden\\\/\",\"name\":\"Het blootleggen van dark patterns ontleedt de sterke toename van online gokkers - 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