{"id":727,"date":"2021-10-26T23:48:36","date_gmt":"2021-10-26T21:48:36","guid":{"rendered":"https:\/\/svjmedia.nl\/datablog\/?p=727"},"modified":"2021-10-26T23:48:36","modified_gmt":"2021-10-26T21:48:36","slug":"wat-voor-geheimen-kent-de-facebook-advertentiebibliotheek","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/datablog\/727\/wat-voor-geheimen-kent-de-facebook-advertentiebibliotheek\/","title":{"rendered":"Wat voor geheimen kent de Facebook Advertentiebibliotheek?"},"content":{"rendered":"<p>Je zit lekker op de bank na een drukke werkdag, kijkt op Facebook en ja hoor in \u00e9\u00e9n oogopslag wel 4 verschillende advertenties! Het loopt van kledingadvertenties tot aan politieke boodschappen. Vraag jij je ook weleens af hoeveel geld er hieraan uit wordt gegeven en door wie? In deze blog duiken we hier dieper in!<\/p>\n<p>We kijken naar de Facebookadvertentiebibliotheek, dit is een openbare bibliotheek waarin je kan zien waarover bedrijven en organisaties adverteren, hoeveel advertenties ze hebben en voor hoeveel geld ze dat doen. Super veel informatie dus!<\/p>\n<p>Om ons onderzoekje iets in te perken hebben wij besloten te filteren. We zijn gaan kijken naar de categorie \u201cMaatschappelijke kwesties, verkiezingen of politiek\u201d in de afgelopen 90 dagen (datum artikel: 11-10-2021). In deze categorie willen we toch nog iets specifieker kijken. We hebben daarom gekeken naar adverteerders in deze categorie die meer dan \u20ac100,- hadden uitgeven. Hier kwamen meer dan 150 organisaties uit!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-848\" src=\"https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-2-1024x1024.png\" alt=\"\" width=\"750\" height=\"750\" srcset=\"https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-2-1024x1024.png 1024w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-2-300x300.png 300w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-2-150x150.png 150w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-2-768x768.png 768w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-2-1080x1080.png 1080w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-2-440x440.png 440w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-2-400x400.png 400w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-2-200x200.png 200w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-2-24x24.png 24w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-2-48x48.png 48w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-2-96x96.png 96w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-2.png 1100w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Als je kijkt naar het geheel van de advertenties, viel ons iets op. De overheid geeft bijna 1 miljoen euro uit aan advertenties op Facebook alleen!<\/p>\n<p>Politieke partijen adverteren ook op Facebook. We hebben de top 5 politieke partijen qua advertentiebudget gepakt. Hier zijn vooral gevestigde partijen te zien en geen nieuwere partijen.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-847\" src=\"https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-1-1024x1024.png\" alt=\"\" width=\"750\" height=\"750\" srcset=\"https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-1-1024x1024.png 1024w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-1-300x300.png 300w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-1-150x150.png 150w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-1-768x768.png 768w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-1-1080x1080.png 1080w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-1-440x440.png 440w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-1-400x400.png 400w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-1-200x200.png 200w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-1-24x24.png 24w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-1-48x48.png 48w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-1-96x96.png 96w, https:\/\/svjmedia.nl\/datablog\/wp-content\/uploads\/sites\/862\/2021\/10\/Blog4-Grafiek-1.png 1100w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je zit lekker op de bank na een drukke werkdag, kijkt op Facebook en ja hoor in \u00e9\u00e9n oogopslag wel 4 verschillende advertenties! Het loopt van kledingadvertenties tot aan politieke boodschappen. Vraag jij je ook weleens af hoeveel geld er hieraan uit wordt gegeven en door wie? In deze blog duiken we hier dieper in! [&hellip;]<\/p>\n","protected":false},"author":2100,"featured_media":849,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-datablog","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wat voor geheimen kent de Facebook Advertentiebibliotheek? - Datablog<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat voor geheimen kent de Facebook Advertentiebibliotheek? - Datablog\" \/>\n<meta property=\"og:description\" content=\"Je zit lekker op de bank na een drukke werkdag, kijkt op Facebook en ja hoor in \u00e9\u00e9n oogopslag wel 4 verschillende advertenties! 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