{"id":466,"date":"2022-02-10T14:22:51","date_gmt":"2022-02-10T13:22:51","guid":{"rendered":"https:\/\/svjmedia.nl\/followthefacts\/?p=466"},"modified":"2022-03-04T17:19:55","modified_gmt":"2022-03-04T16:19:55","slug":"s01e02-de-journalist-als-social-media-manager-van-nul-naar-veertigduizend-volgers","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/followthefacts\/466\/s01e02-de-journalist-als-social-media-manager-van-nul-naar-veertigduizend-volgers\/","title":{"rendered":"S01E02: De journalist als social media manager: van nul naar veertigduizend volgers"},"content":{"rendered":"<p>Achter een goede post op Instagram, Twitter of Facebook zit vaak meer denkwerk dan je verwacht. Hoe zet je als journalist social media nou \u00e9cht slim in om je publiek te bereiken? Daarover spreken we in deze aflevering met onze gast Karlijn Hoftijzer. Zij is verslaggever en social media expert bij Royaltymagazine Vorsten en zorgde ervoor dat haar magazine in <em>no time<\/em> veertigduizend nieuwe volgers kreeg op Instagram. Hoe kreeg ze dat voor elkaar?<\/p>\n<p>\ud83d\udd5a \u00a0Karlijn Hoftijzer vertelt wat slimme tijdstippen zijn om te posten. En over de verschillende strategie\u00ebn die ze heeft voor <a href=\"https:\/\/www.facebook.com\/VorstenNL\">Facebook<\/a> en <a href=\"https:\/\/www.instagram.com\/vorsten_nl\/%3e\">Instagram<\/a>.<\/p>\n<p>\ud83d\udc51\u00a0 Hoe speel je in op een heel specifieke doelgroep als die van <a href=\"https:\/\/www.vorsten.nl\">Vorsten<\/a>? Welk soort postings scoren goed?<\/p>\n<p>\ud83c\udfa7 \u00a0Hoe kom je in contact met je publiek? Oftewel: hoe cre\u00eber je interactie?<\/p>\n<p>\ud83d\udc49\u00a0 In deze aflevering worden ook voorbeelden van andere media besproken.<\/p>\n<p>\ud83d\udd75\u00a0 En er is de factcheck van de week. Door: Kim van den Berg.<\/p>\n<p>\ud83c\udf99 Presentatie: Laurence de la Porte en Remco Tomesen<\/p>\n<p>Follow the Facts is een productie van de School voor Journalistiek| Hogeschool Utrecht<\/p>\n<p><em>Credits:<\/em><\/p>\n<p>Jingles intro en outro: Odd News &#8211; Twin Musicom: <a href=\"https:\/\/www.youtube.com\/watch?v=kYLdbvAx8Fk\">Odd News &#8211; Twin Musicom<\/a><\/p>\n<p>Jingle Factcheckrubriek: Lee Rosevere \u2013 Thought Bubbles (Music for Podcasts 6) (CC) <a href=\"https:\/\/leerosevere.bandcamp.com\/album\/music-for-podcasts-6\">https:\/\/leerosevere.bandcamp.com\/album\/music-for-podcasts-6<\/a><\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_8748\"><audio class=\"wp-audio-shortcode\" id=\"audio-466-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/svjmedia.nl\/followthefacts\/wp-content\/uploads\/sites\/884\/2022\/02\/FollowTheFacts-S01E02.mp3?_=1\" \/><a href=\"https:\/\/svjmedia.nl\/followthefacts\/wp-content\/uploads\/sites\/884\/2022\/02\/FollowTheFacts-S01E02.mp3\">https:\/\/svjmedia.nl\/followthefacts\/wp-content\/uploads\/sites\/884\/2022\/02\/FollowTheFacts-S01E02.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_subscribe_links\">Abonneer nu:  <a href=\"https:\/\/open.spotify.com\/show\/4p9yGVEayV0swxrOWQGjpz\" class=\"powerpress_link_subscribe powerpress_link_subscribe_spotify\" target=\"_blank\" title=\"Subscribe on Spotify\" rel=\"nofollow\">Spotify<\/a> | <a href=\"https:\/\/svjmedia.nl\/followthefacts\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Achter een goede post op Instagram, Twitter of Facebook zit vaak meer denkwerk dan je verwacht. Hoe zet je als journalist social media nou \u00e9cht slim in om je publiek te bereiken? Daarover spreken we in deze aflevering met onze gast Karlijn Hoftijzer. Zij is verslaggever en social media expert bij Royaltymagazine Vorsten en zorgde [&hellip;]<\/p>\n","protected":false},"author":2077,"featured_media":462,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S01E02: De journalist als social media manager: van nul naar veertigduizend volgers - Follow the Facts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/svjmedia.nl\/followthefacts\/466\/s01e02-de-journalist-als-social-media-manager-van-nul-naar-veertigduizend-volgers\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S01E02: De journalist als social media manager: van nul naar veertigduizend volgers - Follow the Facts\" \/>\n<meta property=\"og:description\" content=\"Achter een goede post op Instagram, Twitter of Facebook zit vaak meer denkwerk dan je verwacht. 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