{"id":11160,"date":"2024-02-21T15:45:41","date_gmt":"2024-02-21T14:45:41","guid":{"rendered":"https:\/\/svjmedia.nl\/internationaljournalism\/?p=11160"},"modified":"2024-02-21T22:56:31","modified_gmt":"2024-02-21T21:56:31","slug":"the-emancipation-of-dutch-housewives-at-the-huishoudbeurs","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/internationaljournalism\/11160\/the-emancipation-of-dutch-housewives-at-the-huishoudbeurs\/","title":{"rendered":"The emancipation of Dutch housewives at the Huishoudbeurs"},"content":{"rendered":"

It\u2019s exactly eleven am on Monday when the bright red shutters, leading to the giant halls of RAI Amsterdam, start rolling up. Tens of people, mostly women, wait eagerly by the entrance, while hundreds more sit and watch opening of the day on the main stage. The moment the rolling shutters are halfway up, the first people start rushing into the brightly coloured fair. Time for day three of the 77th<\/sup> edition of the Huishoudbeurs.<\/strong><\/p>\n

Most people know the Huishoudbeurs as a typical Dutch event, for the \u2018typical Dutch housewife\u2019. Women, and a few men, from all over the country come here to get the cheapest deals and try lots of free samples. A fair at which you can buy clothes, cosmetics, cleaning supplies, kitchen supplies and just about anything else your heart desires. Everything is stored in an absolute Huishoudbeurs staple: The shopping trolley. They come in all kinds of colours, prints and sizes. They\u2019re impossible to avoid.<\/p>\n

One of the women filling her trolley with all the stuff she bought is Allies, a 53-year-old supermarket-cashier. \u201cI\u2019m here with my two daughters. We save up for this throughout the year in a joined bank account. It\u2019s essentially just a fun outing for the three of us, which we don\u2019t really do that often, so we make it a habit to come here.\u201d The three women drove all the way from Kampen, which is an hour away from the capital city, and were already in line by 9:30 am.<\/p>\n[aesop_gallery id=”11180″ revealfx=”off” overlay_revealfx=”off”]\n

Sat in a different hall is Mariska (43), a Huishoudbeurs-first timer, resting on a poof with no trolley or shopping bag in sight. She\u2019s here with her mother-in-law, also as an outing. \u201cComing here was a hurdle for me, because I don\u2019t consider myself the target group at all. Now that I\u2019m here, I am enjoying myself and I\u2019m not afraid to admit that, but it was a big step.\u201d Mariska is a government official. To her, the target audience is the \u2018real housewife.\u2019 \u201cThe woman who has always been at home and dealt with all household matters. That’s not me at all.\u201d<\/p>\n

\u201cThe ideology of the \u2018typical Dutch housewife\u2019 can be traced back to the second half of the nineteenth century, when the country started doing economically well again\u201d, says Dr. Elise van Nederveen Meerker, professor of economic and social history. \u201cThough the stereotype has changed massively throughout the years, it\u2019s still there. What\u2019s so difficult about this debate is that it\u2019s always presented as a woman’s own choice to become a housewife. Except the preconditions for that choice are actually not the same as those of men.\u201d While the difference is smaller than earlier years, women still earn less<\/a> money than men, for the same job. \u201cSo if you as a family have to choose between one parent having to work less, or pay for daycare, which is very expensive, then it is a logical economic choice to have the woman at home a little more. And I do think it\u2019s problematic to glorify this with things like the Huishoudbeurs, rather than tackle the problem.\u201d<\/p>\n[aesop_gallery id=”11191″ revealfx=”off” overlay_revealfx=”off”]\n

Despite the Huishoudbeurs trying it\u2019s best to present itself as changing with the times, there\u2019s still much to do. According to their own research ten percent of the fair attendees are men, and the average age of the visitors is 24 years old. But as you walk around, you\u2019ll notice that the attendees of the day still fit the same demographic people always assumed this fair to be for.<\/p>\n

Which, according to Van Nederveen Meerkerk, isn\u2019t that odd. \u201cAn organization like that doesn\u2019t benefit from changing the target audience. Because this group has proven again and again, throughout the years, that they want to come to this sort of thing. And that sells, so why would they change it? It\u2019s all commercial.\u201d Research of the Sociaal Cultureel Planbureu<\/a> (SCP) shows that the difference of hours which men and women invest in household tasks is shrinking. \u201cAnd even though that difference is smaller than the years before, I believe that we still have quite a long way to go with regard to equality between men and women and emancipation\u201d, concludes Van Nederveen Meerkerk.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s exactly eleven am on Monday when the bright red shutters, leading to the giant halls of RAI Amsterdam, start rolling up. Tens of people, mostly women, wait eagerly by the entrance, while hundreds more sit and watch opening of the day on the main stage. The moment the rolling shutters are halfway up, the […]<\/p>\n","protected":false},"author":1132,"featured_media":11205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[243,463,462,127],"class_list":["post-11160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acls","tag-amsterdam","tag-housewife","tag-huishoudbeurs","tag-women","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"\nThe emancipation of Dutch housewives at the Huishoudbeurs - International Journalism<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The emancipation of Dutch housewives at the Huishoudbeurs - International Journalism\" \/>\n<meta property=\"og:description\" content=\"It\u2019s exactly eleven am on Monday when the bright red shutters, leading to the giant halls of RAI Amsterdam, start rolling up. 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