{"id":11802,"date":"2024-04-19T16:15:52","date_gmt":"2024-04-19T14:15:52","guid":{"rendered":"https:\/\/svjmedia.nl\/internationaljournalism\/?p=11802"},"modified":"2024-08-16T15:01:38","modified_gmt":"2024-08-16T13:01:38","slug":"fashion-choices-that-are-changing-trends-and-the-plane","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/internationaljournalism\/11802\/fashion-choices-that-are-changing-trends-and-the-plane\/","title":{"rendered":"Fashion choices that are changing trends & the planet"},"content":{"rendered":"
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\u201cevery time you buy a piece of clothing, it\u2019s a vote for the kind of world you want to live in\u201d<\/strong><\/p>\n

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\u00a0According to the UN Alliance for Sustainable Fashion, the clothing industry loses over\u00a0 500 billion USD annually due to a lack of recycling of clothing discarded in landfills. With growing awareness of the significance of purchasing more sustainably, Statisica revealed that secondhand purchases are rising, with the UK up 11% and Germany up 14% over a 12-month period in 2023.<\/p>\n

Garments Vintage, proudly owned by Sanda Keil is a perfect example of how the vintage fashion scene has become so immersed within Berlin\u2019s society. Emanating natural light displayed the array of colors, patterns, and glistening jewelry to the store\u2019s visitors and those simply passing by. While competition is inevitable within any sector, Sandra feels second-hand shopping is on the rise due to increased education on the matter. Discussing the true value of clothing with Sandra led to an important question about what the consumer might have to say about all of this. Hajar, an Iranian woman with a\u00a0diverse cultural fashion\u00a0background, highlighted how her experiences influenced her current wardrobe choices.<\/p>\n

\"Back

Back to basics.\u00a0 \u00a0By Ailish Armstrong.<\/p><\/div>\n\n

Fashion trends are changing much faster than ever before. This fast-paced system has paved the way for the fast fashion industry to capture the hearts and wallets of consumers, worldwide. Behind the countless fast fashion outlets, lies an industry built on environmental degradation and rampant overconsumption. As awareness of these issues increases, so does the shift in mindset towards more ethical shopping. From more conscious consumerism to decision-making regarding materials and working conditions, many people including Gen Z are making more conscious efforts to reverse the damage caused by the fast fashion industry.<\/p>\n

\"Entrance

Entrance of Garment’s Vintage. By Ailish Armstrong<\/p><\/div>\n

Vintage shop owner Sandra Keil spoke about her experience in the second clothing industry and her concerns about the fast fashion industry.\u00a0 Coming from a creative background in film, Sandra opened a shop in Berlin in 2009 but began to see the struggle of competing with the fast fashion industry over the following years.<\/p>\n

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\u201c2017 to 2018 were difficult years for us. We found it quite difficult to buy and sell because the fast fashion industry sort of pushed us into the corner. Things are so much cheaper now. You can pay two euro for a T-shirt. We are getting that t-shirt for two euro, but we are living on somebody else.\u201d<\/strong><\/p>\n<\/blockquote>\n

However, after the Covid 19 pandemic, Ms. Keils said she saw much more positive change. Sandra explained why she believes people are now moving away from fast fashion and making moves to towards more ethical buying.<\/p>\n

\u00a0 “I think more and more people are beginning to realise that what is happening and understanding more is not more. I feel like people are being more creative now too.”<\/strong><\/p><\/blockquote>\n\n

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Sandra also discussed how she noticed her customers shopping in different ways.<\/p>\n

\"Hidden

Hidden gems.
By Ailish Amstrong.<\/p><\/div>\n

\u201cA lot more young people are playing more now. Women\u2019s fashion isn\u2019t women\u2019s fashion and men\u2019s fashion isn\u2019t men\u2019s fashion anymore. Things are mixing up a bit. Vintage shopping is shopping for unique pieces- to find that one-of-a-kind piece.\u00a0 It\u2019s like digging for gold!\u201d<\/strong><\/p>\n\n\n

\"Through

Through the eyes of the consumers digging for gold! –\u00a0 By Ailish Armstrong.<\/p><\/div>\n

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