{"id":15499,"date":"2025-02-20T19:03:18","date_gmt":"2025-02-20T18:03:18","guid":{"rendered":"https:\/\/svjmedia.nl\/internationaljournalism\/?p=15499"},"modified":"2025-03-13T10:29:21","modified_gmt":"2025-03-13T09:29:21","slug":"how-amsterdams-food-culture-is-changing","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/internationaljournalism\/15499\/how-amsterdams-food-culture-is-changing\/","title":{"rendered":"How Amsterdam\u2019s Food Culture is changing"},"content":{"rendered":"

People are waiting in line for hours and hours for a stroopwafel that is \u201cthe small price of\u201d 13 euro\u2019s, this is all because of TikTok trends! If you type in \u2018Amsterdam\u2019 you will find endless of videos about different food hot stop you have to visit before leaving the City. But what does this do for the authentic Amsterdam food culture? <\/em><\/strong><\/p>\n

Videos showcasing the best apple pie or the tastiest stroopwafels go viral, resulting in long lines in front of once-quiet neighborhood restaurants, caf\u00e9s, and shops. Of course, we all understand that this is great for business, and no one begrudges a packed establishment.<\/p>\n

Good Old Culture
\n<\/strong>At Van Wonderen, a stroopwafel shop on Kalverstraat, long queues have been a daily occurrence ever since they became TikTok famous. Tourists flock there specifically to try the \u201ctypical\u201d Dutch stroopwafel. But is a stroopwafel still typically Dutch when it\u2019s half-covered in chocolate and other decorations (think flakes or sprinkles)? According to Max, the owner of De Weldaad, an authentic interior shop and a resident of the Jordaan, the answer is no. \u201cAuthentic Amsterdam food culture is hard to find because of these TikTok trends,\u201d Max says with disdain. His frustration is evident even without him explicitly stating it.<\/p>\n

\u201cIf you want to experience real Amsterdam food culture, don\u2019t go to Van Wonderen. Paying 13 euros for a stroopwafel is ridiculous. A true stroopwafel is bought traditionally at the market\u2014that\u2019s what the Dutch do, and it doesn\u2019t have to be so outrageously expensive. But this applies to everything in Amsterdam now. If you want to get a real taste of the culture, go to the hidden, unpopular spots. The places that aren\u2019t on TikTok are the ones truly worth your visit,\u201d Max explains.<\/p>\n

\"Van

Van Wonderen Stroopwafels – Photo by Loekie Pruijn<\/p><\/div>\n

Winkel 43, an apple pie caf\u00e9 in the Jordaan, is one of those places that exploded in popularity due to TikTok. However, they haven\u2019t changed anything since becoming world-famous. The price is still reasonable, and the apple pie remains delicious. As a result, locals still enjoy going there\u2014just at times when the long lines have died down.<\/p>\n

\"Winkel

Winkel 43 – Photo by Loekie Pruijn<\/p><\/div>\n

TikTok
\n<\/strong>Sohrab Ravi, co-founder of Wavy Online Marketing Agency, understands why food culture videos perform so well on TikTok. \u201cTikTok is the way to reach the younger generation. This trend isn\u2019t limited to Amsterdam; it\u2019s happening in all tourist destinations. People want to know where to go through short videos. Long blogs or TV programs about cities aren\u2019t appealing to Gen Z.\u201d<\/p>\n

Sohrab even advises that if I ever want to open a restaurant in Amsterdam, I should focus on gaining visibility on TikTok. \u201cInfluencers can take you far. Since you want to focus on Amsterdam, choose an influencer who is active there. They\u2019ll make a video for you, and if it gets enough views, it will automatically rise to the top of the #Amsterdam search bar. I can guarantee that the chance of becoming famous, and therefore doing good business, will be extremely high.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

People are waiting in line for hours and hours for a stroopwafel that is \u201cthe small price of\u201d 13 euro\u2019s, this is all because of TikTok trends! If you type in \u2018Amsterdam\u2019 you will find endless of videos about different food hot stop you have to visit before leaving the City. But what does this […]<\/p>\n","protected":false},"author":2589,"featured_media":15506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[481,480,482,479],"class_list":["post-15499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acls","tag-amstedam","tag-change","tag-foodculture","tag-tiktok","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"\nHow Amsterdam\u2019s Food Culture is changing - International Journalism<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Amsterdam\u2019s Food Culture is changing - International Journalism\" \/>\n<meta property=\"og:description\" content=\"People are waiting in line for hours and hours for a stroopwafel that is \u201cthe small price of\u201d 13 euro\u2019s, this is all because of TikTok trends! 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