{"id":16652,"date":"2025-04-25T14:38:11","date_gmt":"2025-04-25T12:38:11","guid":{"rendered":"https:\/\/svjmedia.nl\/internationaljournalism\/?p=16652"},"modified":"2025-05-21T15:53:28","modified_gmt":"2025-05-21T13:53:28","slug":"how-nostalgia-style-and-culture-created-a-fashion-movement","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/internationaljournalism\/16652\/how-nostalgia-style-and-culture-created-a-fashion-movement\/","title":{"rendered":"How nostalgia, style and culture created a football fashion movement"},"content":{"rendered":"<p><span style=\"font-weight: 400\">For decades football shirts have only been seen at stadiums, but now they have broken free, leaving the pitches and entering the global fashion scene. Welcome to the world of \u201cBlokecore\u201d &#8211; an aesthetic which is slowly turning muddy football kits into a big fashion movement. <em>\u201cIt\u2019s not about football anymore. It\u2019s more about the look, style, vibe and comfort,\u201d<\/em> says Berlin based Fashion expert Thorsten Meisel, who has\u00a0 been working in the fashion industry for 25 years.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meisel, who moved to Berlin in 2008, recalls how the city\u2019s fashion used to feel more expressive back then. <em>\u201cWhen I came to Berlin, people were more individual, colorful, trying to express themselves a little more. Now if you just have a look outside most of them are wearing black\u201d.<\/em> But what about football shirts? Well, They\u2019re pretty much one of the only colorful things still showing up out there.<\/span><\/p>\n<div class=\"humamaudio\" style=\"position:relative;overflow:hidden;width:600px;height:40px;margin:20px 0px;\"><iframe loading=\"lazy\" width=\"600\" height=\"40\" src=\"https:\/\/stream.hu.nl\/players\/aK3X215D-gUDjC9bv.html\"><\/iframe><\/div>\n<p><span style=\"font-weight: 400\">Football shirts bring back memories of unforgettable matches, legendary teams and iconic players. Wearing one isn\u2019t just about rooting for a team, it\u2019s a way to show love for the beautiful game and its unique past. While some see this as a nostalgic tribute, others see it as a form of personal style. <em>\u201cI think it could be both,\u201d<\/em> says Meisel, <em>\u201cIn general it&#8217;s more self-expression. Gen-Z is too young to remember what the football shirts were back in the day because they were too young, and it&#8217;s becoming more fashionable for them. The thing for nostalgia is that the older people wouldn&#8217;t wear them, they would just have it at home, try not to get them dirty, they would just frame them.\u201d<\/em> he adds with a laugh.<\/span><\/p>\n<div class=\"humamaudio\" style=\"position:relative;overflow:hidden;width:600px;height:40px;margin:20px 0px;\"><iframe loading=\"lazy\" width=\"600\" height=\"40\" src=\"https:\/\/stream.hu.nl\/players\/XHg6Lmz7-gUDjC9bv.html\"><\/iframe><\/div>\n<p><span style=\"font-weight: 400\">On the other hand, for Gen-Z, the influence comes from runways as well. <em>\u201cGen-Z is more affected by big designers like Balenciaga and Off-White,\u201d<\/em> says Thorsten Meisel. <em>\u201cThey make a lot of sporty stuff, especially, they have football shirts in their shows. But, They are expensive, a normal shirt from Balenciaga is 700-800 euros, and Gen-Z wouldn&#8217;t spend that much money for a t-shirt,\u201d<\/em> He explains. <em>\u201cSo they\u2019re trying to figure out how to get dressed like them, so they buy the vintage ones instead.\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400\">To look at this trend from a different perspective and to fully understand the intersection of sport, style, and self-expression, I spoke with Charles Etoroma, a New York-based creative director and brand strategist, who frequently shows off his personal style on instagram. With deep appreciation for football culture, football and fashion have always been intertwined for him. <em>\u201cMy dad was really into it, it\u2019s in our blood coming from Nigeria. My uncle played at a high level in Nigeria and made it to the national team. The love for me didn\u2019t really come until late high school where I started experimenting with jerseys and street style\u201d<\/em> He says.<\/span><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-16652 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image3.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"300\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image3-247x300.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image3-247x300.jpeg 247w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image3-500x608.jpeg 500w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image3-400x486.jpeg 400w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image3.jpeg 750w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image2.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"241\" height=\"300\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image2-241x300.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-16679\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image2-241x300.jpeg 241w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image2-500x622.jpeg 500w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image2-400x498.jpeg 400w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image2.jpeg 750w\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-16679'>\n\t\t\t\tClassic kits seen as everyday fashion. Images via Instagram &#8211; @charlesetoroma.\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image0.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"210\" height=\"300\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image0-210x300.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image0-210x300.jpeg 210w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image0-716x1024.jpeg 716w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image0-500x715.jpeg 500w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image0-400x572.jpeg 400w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/image0.jpeg 750w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><span style=\"font-weight: 400\">For him football kit culture is not just about nostalgia or fashion, it&#8217;s about embracing true identity as well. <em>\u201cIt\u2019s honestly a bit of all three. Loving the game is the center of it all though. I enjoy the culture so it\u2019s really just an extension of me sharing that in my everyday outfit.\u201d<\/em> Charles also mentioned that the football shirts trend is not something new and it has always been a big thing\u2026 \u201c<em>It\u2019s always been trendy, just now it\u2019s more mainstream to wear it and the access is so much easier.\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400\">With that mainstream popularity comes profit. While people are romanticizing the pure aesthetic of retro kits, there\u2019s serious money behind them. As of 2024 the global football shirt market is approximately valued at $6.49 Billion and it is projected to skyrocket to $10.57 Billion by 2033 (Business Research Insights). For instance, \u201cClassic Football Shirts\u201d, One of the biggest UK based players in this scene, are selling around 750,000 pre-owned shirts each year, and generating up to $50 million a year in revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The scale of this market is massive, but you really see the love for this trend on the streets. Especially in places like Berlin where the retro kit trend is easy to spot, you can see countless vintage stores full of football jerseys. During my stay I visited a vintage store in Mitte called \u201crack\u2019n white charity club\u201d. The place was filled with old football kits. Teams like Borussia Dortmund, Bayern Munich or even second-division clubs hung alongside Levi\u2019s denim and vintage Carhart jackets. The prices weren&#8217;t exactly cheap, but the feeling of finding something rare and unique is probably what makes this trend appealing to people to this day.<\/span><\/p>\n<div id=\"attachment_16696\" style=\"width: 688px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16696\" class=\"wp-image-16696 size-large\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin4-min-678x1024.png\" alt=\"\" width=\"678\" height=\"1024\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin4-min-678x1024.png 678w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin4-min-199x300.png 199w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin4-min-768x1160.png 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin4-min-1017x1536.png 1017w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin4-min-1356x2048.png 1356w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin4-min-1080x1631.png 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin4-min-500x755.png 500w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin4-min-800x1208.png 800w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin4-min-1280x1933.png 1280w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin4-min-1920x2899.png 1920w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin4-min-1250x1887.png 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin4-min-400x604.png 400w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin4-min-scaled.png 1696w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><p id=\"caption-attachment-16696\" class=\"wp-caption-text\">Inside Berlin&#8217;s vintage culture. <strong>Rack\u2019n White charity shop<\/strong> in Mitte, A goldmine of vintage kits.<\/p><\/div>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-16652 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin1-min-scaled.png'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin1-min-1024x678.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin1-min-1024x678.png 1024w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin1-min-300x199.png 300w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin1-min-768x509.png 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin1-min-1536x1017.png 1536w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin1-min-2048x1356.png 2048w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin1-min-1080x715.png 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin1-min-500x331.png 500w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin1-min-800x530.png 800w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin1-min-1280x848.png 1280w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin1-min-1920x1272.png 1920w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin1-min-1250x828.png 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin1-min-400x265.png 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin2-min-scaled.png'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin2-min-1024x678.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin2-min-1024x678.png 1024w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin2-min-300x199.png 300w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin2-min-768x509.png 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin2-min-1536x1017.png 1536w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin2-min-2048x1356.png 2048w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin2-min-1080x715.png 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin2-min-500x331.png 500w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin2-min-800x530.png 800w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin2-min-1280x848.png 1280w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin2-min-1920x1272.png 1920w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin2-min-1250x828.png 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin2-min-400x265.png 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin3-min-scaled.png'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin3-min-1024x678.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin3-min-1024x678.png 1024w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin3-min-300x199.png 300w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin3-min-768x509.png 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin3-min-1536x1017.png 1536w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin3-min-2048x1356.png 2048w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin3-min-1080x715.png 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin3-min-500x331.png 500w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin3-min-800x530.png 800w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin3-min-1280x848.png 1280w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin3-min-1920x1272.png 1920w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin3-min-1250x828.png 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin3-min-400x265.png 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><span style=\"font-weight: 400\">But this trend isn\u2019t just in second-hand stores. Big brands are clearly paying attention too. Official Puma, Adidas and even the local club \u201cHertha Berlin&#8217;s\u201d store in the capital also had sections showing off new kits in retro designs. Adidas, for example, had their recently released 125th anniversary kit for the German national team on display. a tribute to their iconic 1974 World Cup shirt, featuring a vintage crest and the classic Adidas logo. <\/span><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-16652 gallery-columns-1 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin14-scaled.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin14-1024x678.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin14-1024x678.jpg 1024w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin14-300x199.jpg 300w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin14-768x509.jpg 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin14-1536x1017.jpg 1536w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin14-2048x1356.jpg 2048w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin14-1080x715.jpg 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin14-500x331.jpg 500w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin14-800x530.jpg 800w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin14-1280x848.jpg 1280w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin14-1920x1272.jpg 1920w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin14-1250x828.jpg 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin14-400x265.jpg 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin10-min-scaled.png'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin10-min-1024x700.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin10-min-1024x700.png 1024w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin10-min-300x205.png 300w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin10-min-768x525.png 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin10-min-1536x1050.png 1536w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin10-min-2048x1400.png 2048w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin10-min-1080x738.png 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin10-min-500x342.png 500w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin10-min-800x547.png 800w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin10-min-1280x875.png 1280w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin10-min-1920x1312.png 1920w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin10-min-1250x854.png 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin10-min-400x273.png 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin9-min-scaled.png'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin9-min-1024x768.png\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-3-16722\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin9-min-1024x768.png 1024w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin9-min-300x225.png 300w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin9-min-768x576.png 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin9-min-1536x1152.png 1536w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin9-min-2048x1536.png 2048w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin9-min-1080x810.png 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin9-min-500x375.png 500w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin9-min-800x600.png 800w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin9-min-1280x960.png 1280w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin9-min-1920x1440.png 1920w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin9-min-1250x938.png 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin9-min-400x300.png 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-16722'>\n\t\t\t\tMultiple Adidas stores in berlin having German National Team 2024\/25 season kit inspired by their 1974 world cup shirt.  \n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-4 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-4 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-4' class='gallery galleryid-16652 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin6-min-scaled.png'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin6-min-1024x678.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin6-min-1024x678.png 1024w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin6-min-300x199.png 300w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin6-min-768x509.png 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin6-min-1536x1017.png 1536w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin6-min-2048x1356.png 2048w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin6-min-1080x715.png 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin6-min-500x331.png 500w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin6-min-800x530.png 800w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin6-min-1280x848.png 1280w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin6-min-1920x1272.png 1920w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin6-min-1250x828.png 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin6-min-400x265.png 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin7-min-scaled.png'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin7-min-1024x678.png\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-4-16720\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin7-min-1024x678.png 1024w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin7-min-300x199.png 300w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin7-min-768x509.png 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin7-min-1536x1017.png 1536w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin7-min-2048x1356.png 2048w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin7-min-1080x715.png 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin7-min-500x331.png 500w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin7-min-800x530.png 800w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin7-min-1280x848.png 1280w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin7-min-1920x1272.png 1920w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin7-min-1250x828.png 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin7-min-400x265.png 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-4-16720'>\n\t\t\t\tHertha Berlin\u2019s official store featuring new kits with retro inspiration.\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin5-min-scaled.png'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin5-min-1024x678.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin5-min-1024x678.png 1024w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin5-min-300x199.png 300w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin5-min-768x509.png 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin5-min-1536x1017.png 1536w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin5-min-2048x1356.png 2048w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin5-min-1080x715.png 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin5-min-500x331.png 500w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin5-min-800x530.png 800w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin5-min-1280x848.png 1280w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin5-min-1920x1272.png 1920w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin5-min-1250x828.png 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/berlin5-min-400x265.png 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><span style=\"font-weight: 400\">While big manufacturers are embracing retro styles it is clear to see they\u2019re capitalizing on the hype. These re-releases aren&#8217;t just about nostalgia, they&#8217;re part of a big business which creates tension between die-hard football fans and fashion enthusiasts. Many fans are frustrated by the rising prices of shirts. Once valued \u20ac40 at retail stores, now can be worth up to \u20ac700 based on the history behind them. Online marketplaces and resellers have driven up the market, turning what was once affordable fan memorabilia into high-demand fashion items. This change has not gone unnoticed by Charles Etoroma as well, at the end of our interview he pointed out the following: <em>\u201cFor me, I don\u2019t love the idea of not being a fan or part of the culture and you wearing it just for the statement, but we are seeing a lot of brands hop onto the football trend and make their own version for people who aren\u2019t connected to the culture.\u201d<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400\">The popularity of classic football shirts is not about trends, It\u2019s about storytelling. Every kit has its own unique backstory and what\u2019s most interesting is how both vintage shops and global brands are now playing the same game, but with different tactics: one is about finding old pieces of history, the other about bringing the past back in a modern way.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For decades football shirts have only been seen at stadiums, but now they have broken free, leaving the pitches and entering the global fashion scene. Welcome to the world of \u201cBlokecore\u201d &#8211; an aesthetic which is slowly turning muddy football kits into a big fashion movement. \u201cIt\u2019s not about football anymore. It\u2019s more about the [&hellip;]<\/p>\n","protected":false},"author":3753,"featured_media":16662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-16652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acls","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How nostalgia, style and culture created a football fashion movement - International Journalism<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How nostalgia, style and culture created a football fashion movement - International Journalism\" \/>\n<meta property=\"og:description\" content=\"For decades football shirts have only been seen at stadiums, but now they have broken free, leaving the pitches and entering the global fashion scene. Welcome to the world of \u201cBlokecore\u201d &#8211; an aesthetic which is slowly turning muddy football kits into a big fashion movement. \u201cIt\u2019s not about football anymore. It\u2019s more about the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/svjmedia.nl\/internationaljournalism\/16652\/how-nostalgia-style-and-culture-created-a-fashion-movement\/\" \/>\n<meta property=\"og:site_name\" content=\"International Journalism\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-25T12:38:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T13:53:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/mainpic-min-scaled-e1745578312857-1024x765.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"765\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aleksandre Mamiseishvili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aleksandre Mamiseishvili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/svjmedia.nl\/internationaljournalism\/16652\/how-nostalgia-style-and-culture-created-a-fashion-movement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/svjmedia.nl\/internationaljournalism\/16652\/how-nostalgia-style-and-culture-created-a-fashion-movement\/\"},\"author\":{\"name\":\"Aleksandre Mamiseishvili\",\"@id\":\"https:\/\/svjmedia.nl\/internationaljournalism\/#\/schema\/person\/1421761825669cb3d401ec3b9970ab14\"},\"headline\":\"How nostalgia, style and culture created a football fashion movement\",\"datePublished\":\"2025-04-25T12:38:11+00:00\",\"dateModified\":\"2025-05-21T13:53:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/svjmedia.nl\/internationaljournalism\/16652\/how-nostalgia-style-and-culture-created-a-fashion-movement\/\"},\"wordCount\":1142,\"image\":{\"@id\":\"https:\/\/svjmedia.nl\/internationaljournalism\/16652\/how-nostalgia-style-and-culture-created-a-fashion-movement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2025\/04\/mainpic-min-scaled-e1745578312857.png\",\"articleSection\":[\"Cultural Journalism\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/svjmedia.nl\/internationaljournalism\/16652\/how-nostalgia-style-and-culture-created-a-fashion-movement\/\",\"url\":\"https:\/\/svjmedia.nl\/internationaljournalism\/16652\/how-nostalgia-style-and-culture-created-a-fashion-movement\/\",\"name\":\"How nostalgia, style and culture created a football fashion movement - 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