{"id":17462,"date":"2025-06-12T11:36:32","date_gmt":"2025-06-12T09:36:32","guid":{"rendered":"https:\/\/svjmedia.nl\/internationaljournalism\/?p=17462"},"modified":"2025-06-13T13:43:03","modified_gmt":"2025-06-13T11:43:03","slug":"austrias-bottle-return-five-months-in-change-is-slow","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/internationaljournalism\/17462\/austrias-bottle-return-five-months-in-change-is-slow\/","title":{"rendered":"New Habits, Old Bottles: Austria Adapts to Deposit Change"},"content":{"rendered":"\n

As of January 2025, Austrian shoppers are adjusting to a new habit: buy a drink, pay a deposit, bring the bottle back. The launch of a nationwide deposit return system marks one of the country\u2019s most ambitious efforts to address plastic waste and meet EU recycling targets but its success depends on more than machines and infrastructure.<\/p>\n\n\n\n

According to Eurostat<\/a>, in 2022, Austria recycled only 25% of plastic packaging, which is well below the EU average of 41%. The new deposit return system aims to close that gap \u2014 and Vienna is at the center of it. Across the capital, reverse vending machines are appearing in supermarkets, logos now flag bottles that carry a \u20ac0.25 deposit, and local policy is pushing for a bigger change.<\/p>\n\n\n\n

From checkout to habit change<\/strong><\/p>\n\n\n\n

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In many European countries, bottle deposits are old news \u2014 but in Austria, they\u2019re just getting started. Since January 2025, shoppers have been paying a \u20ac0.25 deposit on most plastic bottles and cans, refundable upon return at reverse vending machines. While new to Austrians, the system follows well-established models already in place across much of the EU. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Austria\u2019s deposit return system (DRS) was years in the making and aims to boost recycling rates dramatically. Before its launch, about 70% of plastic bottles were collected. According to the article “Einwegpfand: What you need to know about Austria’s new bottle deposit system”,<\/a> now, the country hopes to hit 80% by the end of 2025 and 90% by 2027 \u2014 targets that mirror the EU\u2019s Single-Use Plastics Directive. However, reaching those numbers depends not only on machines and infrastructure but also on changing daily behavior.<\/p>\n\n\n\n

A 2025 survey by Recycling Pfand \u00d6sterreich<\/a> found that 82% of Austrians support the DRS, with 70% believing it will reduce littering and contribute positively to environmental protection. Despite this strong support, a separate survey conducted by TQS on behalf of Fritz-Kola revealed significant public confusion, notes Vienna.at<\/a>. Notably, 30% of respondents did not know how to identify reusable bottles, and 40% were unaware of what happens to bottles after they are returned. These gaps in knowledge were especially pronounced among younger people aged 16 to 29.<\/p>\n\n\n\n

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Customer returns bottles at Spaar<\/figcaption><\/figure>\n\n\n\n
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Worker uses Pfand R\u00fcckgabe machine<\/figcaption><\/figure>\n<\/div>\n\n\n\n

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A national system, thousands of machines<\/strong><\/p>\n\n\n\n

As stated by Greenpeace<\/a>, Austria produces an estimated 1.6 billion plastic bottles each year \u2014 and nearly 900,000 tons of plastic waste. To tackle the growing pile, the country is betting big on its new deposit return system (DRS). Within weeks of launch, more than one million bottles and cans had already been fed into machines. By spring 2025, more than 11,400 return points had been installed across Austria \u2014 including around 6,000 reverse vending machines in supermarkets, petrol stations, and corner stores, reported Austrian Press in the article “New deposit system since January 1: One million bottles and cans have already returned”.<\/a><\/p>\n\n\n\n

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Shopper returns empty bottles while grocery shopping<\/figcaption><\/figure>\n\n\n\n

The rollout marks one of Austria\u2019s most ambitious environmental undertakings to date \u2014 requiring major logistical coordination between retailers, recyclers, and the nonprofit operator EWP Recycling Pfand \u00d6sterreich gGmbH. Supermarket chains like Billa, Spar, and Hofer had to reorganize floor plans, train staff, and manage customer questions \u2014 all while staying open for business.<\/p>\n\n\n\n

But building the network was only half the job. Austria has the highest supermarket density in Europe \u2014 giving it a clear advantage for making bottle returns part of daily life. By April, return rates remained low \u2014 just 14%, based on figures cited by Vienna.at in the article “Disposable deposit system in Austria: Millions of packaging already returned”.<\/a> In part, that\u2019s because the system is still in its \u201clearning phase,\u201d according to Austria\u2019s Ministry of Climate Action<\/a>. Public information campaigns and clearer signage are being ramped up to help boost participation.<\/p>\n\n\n\n

Vienna: Austria\u2019s Testing Ground for Deposit Reform<\/strong><\/p>\n\n\n\n

With nearly 2 million residents and the country\u2019s densest network of supermarkets, Vienna is at the heart of Austria\u2019s bottle return experiment. The capital not only serves as the logistical backbone of the new system \u2014 it\u2019s also a place where design decisions are being stress-tested, and not always welcomed. One example: Vienna\u2019s municipal waste authority, MA 48, rejected the idea of attaching bottle deposit rings to public bins. The reason? Evidence from cities like Berlin and Cologne showed that the rings encouraged littering, not recycling \u2014 turning public spaces into informal bottle markets, reports Vienna.at in the article “That’s why there will be no deposit rings on trash cans in Vienna<\/a>“.
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But Vienna isn\u2019t just a test site. It\u2019s also setting the pace on climate action. According to the Center for Public Administration Research\u2019s European Governance and Urban Policy<\/a>, under Vienna\u2019s Climate Act, the city now uses a climate budgeting system that tracks the emissions impact of public investments, including infrastructure like bottle return machines \u2014 aiming to align every euro spent with its 2040 climate neutrality goal. That effort includes a pioneering climate budgeting system, where every public euro is evaluated for its carbon impact. Under this system, even investments in DRS infrastructure \u2014 like reverse vending machines and collection logistics \u2014 are tracked for their emissions footprint. If the model proves effective, it could inspire similar systems in other Austrian municipalities.<\/p>\n\n\n\n

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Recycling plastic bottle in Vienna\u2019s public packaging waste container<\/figcaption><\/figure>\n\n\n\n
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Plastic bottle is dropped into a yellow-lidded recycling bin on the street<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

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Waste recycling bin in a park<\/figcaption><\/figure>\n\n\n\n

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From Forest Waste to 90% Returns: Lithuania\u2019s Deposit System<\/strong><\/p>\n\n\n\n

Looking beyond Austria offers a useful benchmark, especially when comparing narratives of early confusion versus long-term results. “In 2016, the system was introduced as a solution to the growing environmental issue of beverage packaging polluting nature, forests, parks, and lakesides,\u201d states GrazintiVerta.lt<\/a>, the official DRS platform in Lithuania. \u201cOnly around 30% were properly collected which is very little,\u201d said Gintaras Varnas, head of U\u017estato sistemos administratorius (USAD), the non-profit that manages the system. \u201cPeople always care about getting their money back \u2014 some more, some less but the drive remains steady.”<\/p>\n\n\n\n

Inspired by Scandinavian models with return rates above 90%, the Lithuanian government passed legislation requiring industry-wide participation. \u201cIt wasn\u2019t about convincing anyone,\u201d Varnas noted. \u201cA law was passed\u2026 If you want to sell beverages in containers that fall under the deposit system, you must join the system. You have no choice.\u201d<\/p>\n\n\n\n

According to Varnas as of 2024, Lithuania\u2019s return rates remain above 90%, and visible litter has decreased nationwide. By comparison, Austria is only now implementing its nationwide DRS in 2025. “This system is never voluntary, at least not in Lithuania. Of course, when laws change and new responsibilities are introduced, some resistance is normal. But the obligations remain,” states Varnas. <\/p>\n\n\n\n

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Austria vs Europe: Bottle Return Rates in DRS Countries<\/em><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

As of January 2025, Austrian shoppers are adjusting to a new habit: buy a drink, pay a deposit, bring the bottle back. The launch of a nationwide deposit return system marks one of the country\u2019s most ambitious efforts to address plastic waste and meet EU recycling targets but its success depends on more than machines […]<\/p>\n","protected":false},"author":3757,"featured_media":17517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-17462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acls","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"\nNew Habits, Old Bottles: Austria Adapts to Deposit Change - International Journalism<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Habits, Old Bottles: Austria Adapts to Deposit Change - International Journalism\" \/>\n<meta property=\"og:description\" content=\"As of January 2025, Austrian shoppers are adjusting to a new habit: buy a drink, pay a deposit, bring the bottle back. 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