{"id":20631,"date":"2026-03-19T10:10:01","date_gmt":"2026-03-19T09:10:01","guid":{"rendered":"https:\/\/svjmedia.nl\/internationaljournalism\/?p=20631"},"modified":"2026-03-19T10:13:54","modified_gmt":"2026-03-19T09:13:54","slug":"booktok-as-a-worldwide-bookclub","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/internationaljournalism\/20631\/booktok-as-a-worldwide-bookclub\/","title":{"rendered":"BookTok as a worldwide bookclub"},"content":{"rendered":"<p>There is a subculture on TikTok called BookTok. As of early 2026, the #BookTok hashtag on TikTok has accumulated over 370 billion views and over 52 million video creations. Users share their favorite books and opinions about characters in short videos and build identities around genres such as romance or queer literature.<br \/>\nIt started as a niche trend but has become so influential that it is changing the book market. Old titles are becoming bestsellers again, and publishers are tailoring their marketing to this community. Femke interviewed Kaia Stafford, a member of the BookTok community.<\/p>\n<p><span data-olk-copy-source=\"MessageBody\"><div class=\"humamaudio\" style=\"position:relative;overflow:hidden;width:600px;height:40px;margin:20px 0px;\"><iframe loading=\"lazy\" width=\"600\" height=\"40\" src=\"https:\/\/stream.hu.nl\/players\/w0fWxgUB-gUDjC9bv.html\"><\/iframe><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a subculture on TikTok called BookTok. As of early 2026, the #BookTok hashtag on TikTok has accumulated over 370 billion views and over 52 million video creations. Users share their favorite books and opinions about characters in short videos and build identities around genres such as romance or queer literature. It started as [&hellip;]<\/p>\n","protected":false},"author":2233,"featured_media":20635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-20631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acls","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BookTok as a worldwide bookclub - International Journalism<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BookTok as a worldwide bookclub - International Journalism\" \/>\n<meta property=\"og:description\" content=\"There is a subculture on TikTok called BookTok. As of early 2026, the #BookTok hashtag on TikTok has accumulated over 370 billion views and over 52 million video creations. Users share their favorite books and opinions about characters in short videos and build identities around genres such as romance or queer literature. It started as [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/svjmedia.nl\/internationaljournalism\/20631\/booktok-as-a-worldwide-bookclub\/\" \/>\n<meta property=\"og:site_name\" content=\"International Journalism\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-19T09:10:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T09:13:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2026\/03\/Booktok_section_Barnes__Nobel_The_Grove_Hollywood_Los_Angeles_California_USA-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Femke Eelderink\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Femke Eelderink\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/20631\\\/booktok-as-a-worldwide-bookclub\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/20631\\\/booktok-as-a-worldwide-bookclub\\\/\"},\"author\":{\"name\":\"Femke Eelderink\",\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/#\\\/schema\\\/person\\\/f51923e4237e2cf0da70a74a84a7ceb8\"},\"headline\":\"BookTok as a worldwide bookclub\",\"datePublished\":\"2026-03-19T09:10:01+00:00\",\"dateModified\":\"2026-03-19T09:13:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/20631\\\/booktok-as-a-worldwide-bookclub\\\/\"},\"wordCount\":103,\"image\":{\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/20631\\\/booktok-as-a-worldwide-bookclub\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/wp-content\\\/uploads\\\/sites\\\/378\\\/2026\\\/03\\\/Booktok_section_Barnes__Nobel_The_Grove_Hollywood_Los_Angeles_California_USA-2-scaled.jpg\",\"articleSection\":[\"Cultural Journalism\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/20631\\\/booktok-as-a-worldwide-bookclub\\\/\",\"url\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/20631\\\/booktok-as-a-worldwide-bookclub\\\/\",\"name\":\"BookTok as a worldwide bookclub - 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