{"id":22243,"date":"2026-10-09T17:37:40","date_gmt":"2026-10-09T15:37:40","guid":{"rendered":"https:\/\/svjmedia.nl\/internationaljournalism\/?p=22243"},"modified":"2026-10-09T17:37:40","modified_gmt":"2026-10-09T15:37:40","slug":"a-wave-against-fast-fashion","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/internationaljournalism\/22243\/a-wave-against-fast-fashion\/","title":{"rendered":"A wave against fast fashion"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Since the first of September a new French law has taken effect against the business-model of ultra fast fashion companies. The new legislation entails financial penalties on every item they sell in the country. France is the first country in Europe to do so, which raises the question: will others follow? Our reporter, Kayleigh de Vries, spoke with Sjoukje Goldman, a researcher in sustainable marketing, consumer behaviour and sustainability transitions and professor at the Hogeschool Leiden. Kayleigh also went to Hoog Catharijne, one of the largest shopping malls in the Netherlands, to find out what the law means and whether it will really change consumers behaviour.<\/span><\/p>\n<p><span data-olk-copy-source=\"MessageBody\"><div class=\"html5mamaudio\"><audio controls controlsList=\"nodownload\" oncontextmenu=\"return false;\"><source src=\"https:\/\/mediamanagement.hu.nl\/HOGESCHOOLUTRECHT\/3a218a6bb1ad4a2c8d620feb8c26701df6ace447949749579c2e7e9f788e964a\/browse.mp3\" type=\"audio\/mpeg\">Your browser does not support the audio element.<\/audio><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the first of September a new French law has taken effect against the business-model of ultra fast fashion companies. The new legislation entails financial penalties on every item they sell in the country. France is the first country in Europe to do so, which raises the question: will others follow? Our reporter, Kayleigh de [&hellip;]<\/p>\n","protected":false},"author":3424,"featured_media":22244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-22243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cbj","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A wave against fast fashion - International Journalism<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A wave against fast fashion - International Journalism\" \/>\n<meta property=\"og:description\" content=\"Since the first of September a new French law has taken effect against the business-model of ultra fast fashion companies. 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