{"id":3424,"date":"2021-10-15T19:03:10","date_gmt":"2021-10-15T17:03:10","guid":{"rendered":"https:\/\/svjmedia.nl\/internationaljournalism\/?p=3424"},"modified":"2021-10-15T19:03:10","modified_gmt":"2021-10-15T17:03:10","slug":"creative-business-connecting-people-creating-emotions-throughout-lights","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/internationaljournalism\/3424\/creative-business-connecting-people-creating-emotions-throughout-lights\/","title":{"rendered":"Creative business connecting people: Creating emotions throughout lights"},"content":{"rendered":"<p><strong>Nowadays, people tend to be more divided than united. It is easy to see why, because of the COVID-19 regulations. Brands are no strangers to social. But, by and large, brands have only just begun to introduce the value of truly connecting with consumers and treating social as more than a channel for promotion. There are as many alternative definitions for the phrase \u201ctouch point\u201d in client expertise style and promoting as there are colors on a car selling point brochure.<\/strong><\/p>\n<p>Since not long ago, people started to be attracted by interactive experiences. They started to feel the need to interact again with physical products.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3429\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/interacting-300x169.jpg\" alt=\"Visitor interacting with the water projection panel.\" width=\"300\" height=\"169\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/interacting-300x169.jpg 300w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/interacting-1024x576.jpg 1024w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/interacting-768x432.jpg 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/interacting-1536x864.jpg 1536w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/interacting-2048x1152.jpg 2048w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/interacting-1080x608.jpg 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/interacting-1250x703.jpg 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/interacting-400x225.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>On October 12th, 2021, the biggest event of publicity, FESPA, took place in Amsterdam where one of the biggest companies that work in the field that creates interactivity, Vivalyte, had the opportunity to show to the people their interactive products. One of the biggest struggles in the past, and still some of the companies have this issue, is that: &#8220;everything was mass producted, it was too standard&#8221;, which means the creativity was left apart from the process.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3430\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/lei-li-300x169.jpg\" alt=\"Lei Li Managing Director\" width=\"300\" height=\"169\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/lei-li-300x169.jpg 300w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/lei-li-1024x576.jpg 1024w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/lei-li-768x432.jpg 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/lei-li-1536x864.jpg 1536w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/lei-li-2048x1152.jpg 2048w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/lei-li-1080x608.jpg 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/lei-li-1250x703.jpg 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/lei-li-400x225.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Lei Li the managing director of Vivalyte company, explained that the new techniques to make services more appealing to the customer is to: &#8220;use the conversion of the digital technology&#8221;. People don&#8217;t need to interact with an innovative service that is complicated: &#8220;in our definition the technology doesn&#8217;t have to be complex and expensive&#8221;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3431\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/panel-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/panel-300x169.jpg 300w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/panel-1024x576.jpg 1024w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/panel-768x432.jpg 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/panel-1536x864.jpg 1536w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/panel-2048x1152.jpg 2048w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/panel-1080x608.jpg 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/panel-1250x703.jpg 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/panel-400x225.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Vivalyte offers a <span class=\"multi_syn\" data-def0=\"having a greater than usual measure across|broad| fat| thick\" data-def1=\"having considerable extent|broad| deep| expansive| extended| extensive| far-flung| far-reaching| rangy| sweeping| wide-ranging| widespread\" data-similarity0=\"data-similarity0=\" data-similarity1=\"0.56957984|0.67521065|0.46708655|0.26971635|0.6091713|0.31996167|0.3570665|0.33616245|0.45807257|1.0|0.7575056\">wide<\/span> LED <span class=\"multi_syn\" data-def0=\"something produced by physical or intellectual effort|affair| fruit| handiwork| labor| output| produce| production| thing| work| yield\" data-def1=\"a condition or occurrence traceable to a cause|aftereffect| aftermath| backwash| child| conclusion| consequence| corollary| development| effect| fate| fruit| issue| outcome| outgrowth| precipitate| result| resultant| sequel| sequence| upshot\" data-similarity0=\"data-similarity0=\" data-similarity1=\"0.584881|0.6132904|0.33380288|0.6733803|0.68366194|0.59331304|0.33853865|0.6417231|0.7009681|0.65448296|0.6421227|0.5463914|0.4947313|0.4504925|0.44499737|0.5570362|0.5114385|0.5667022|0.70771164|0.5730832\">product<\/span> <span class=\"multi_syn\" data-def0=\"open land over which livestock may roam and feed|lea | pasturage| pasture\" data-def1=\"an area over which activity, capacity, or influence extends|ambit| amplitude| breadth| compass| confines| dimension| extent| reach| realm| scope| sweep| width\" data-def2=\"the distance or extent between possible extremes|diapason| gamut| scale| spectrum| spread| stretch\" data-def3=\"a relaxed journey on foot for exercise or pleasure|amble| constitutional| perambulation| ramble| saunter| stroll| turn| walk| wander\" data-def4=\"a series of persons or things arranged one behind another|column| cue| file| line| queue| string| train\" data-def5=\"an appliance that prepares food for consumption by heating it|cooker| cookstove\" data-def6=\"the place where a plant or animal is usually or naturally found|habitat| home| niche| territory\" data-similarity0=\"data-similarity0=\" data-similarity1=\"0.37620607|0.4251162|0.5025895|0.6339293|0.33653325|0.4892119|0.41662896|0.6778746|0.61421204|0.5119775|0.56505835|0.3185792\" data-similarity2=\"0.36868334|0.48327163|0.5946101|0.3452645|0.5630637|0.5158402\" data-similarity3=\"0.45878643|0.33840618|0.45803285|0.44322437|0.35029045|0.45206496|0.7154639|0.46828386|0.53647256\" data-similarity4=\"0.44052428|0.47991693|0.64709496|0.5081171|0.49066782|0.49928296|0.57993966\" data-similarity5=\"0.36027497|0.6517216\" data-similarity6=\"0.3620348|0.31624204|0.46374026|0.51609004\">range<\/span> for Signage and Neon <span class=\"single_syn\" data-def0=\"the act or practice of employing something for a particular purpose|employments| exercises| operations| plays| usages| uses\" data-similarity0=\"0.6765023|0.5986269|0.7800079|0.57312906|0.5602538|0.45872575\">operations<\/span>. <span class=\"multi_syn\" data-def0=\"degree of excellence|caliber | class| grade| rate\" data-def1=\"high position within society|class| dignity| fashion| rank| standing| state\" data-def2=\"something that sets apart an individual from others of the same kind|affection| attribute| attribution| character| characteristic| criterion| diagnostic| differentia| feature| fingerprint| hallmark| mark| marker| note| particularity| peculiarity| point| property| specific| stamp| touch| trait\" data-def3=\"the highest class in a society|aristocracy| elite| gentility| gentlefolk | gentry| nobility| patriciate| upper class| upper crust\" data-similarity0=\"data-similarity0=\" data-similarity1=\"0.5729023|0.72562575|0.7053225|0.48654753|0.5265176|0.6836414\" data-similarity2=\"0.61061144|0.51503307|0.64546824|0.5802806|0.6384828|0.67213595|0.5670149|0.5244064|0.5584856|0.58347166|0.5483634|0.44682866|0.64696413|0.44346452|0.6319503|0.6753757|0.6697495|0.6665589|0.5815899|0.48546743|0.5422398|0.54372275\" data-similarity3=\"0.67079663|0.4427112|0.6835407|0.4615917|0.6243053|0.7047026|0.49610493|0.35894516|0.37298444\">Quality<\/span>, <span class=\"single_syn\" data-def0=\"something (as a device) created for the first time through the use of the imagination|brainchild| coinage| concoction| contrivance| creation| invention| wrinkle\" data-similarity0=\"0.5679703|0.6018339|0.7325166|0.5350946|0.754259|0.7965037|0.5467755\">invention<\/span> and <span class=\"multi_syn\" data-def0=\"capable of being readily changed|adaptable| adjustable| alterable| changeable| elastic| fluid| malleable| modifiable| pliable| variable\" data-def1=\"not bound by rigid standards|easygoing| lax| loose| relaxed| slack| unrestrained| unrestricted\" data-def2=\"able to bend easily without breaking|bendy\n            | limber| lissome | lithe| lithesome| pliable| pliant| supple| willowy\" data-def3=\"able to revert to original size and shape after being stretched, squeezed, or twisted|bouncy| elastic| resilient| rubberlike| rubbery| springy| stretch| stretchable| stretchy| supple| whippy\" data-similarity0=\"data-similarity0=\" data-similarity1=\"0.5632597|0.4665788|0.5993128|0.5513311|0.3348422|0.5436391|0.525696\" data-similarity2=\"0.42877573|0.44936407|0.3647302|0.51581687|0.52558833|0.6840041|0.48345965|0.5794472|0.52615404\" data-similarity3=\"0.16016597|0.6797734|0.6999125|0.6034329|0.5051515|0.47091872|0.52990323|0.6244907|0.36176437|0.5794472|0.5744928\">flexible<\/span> <span class=\"multi_syn\" data-def0=\"an act of kind assistance|benevolence| boon| courtesy| favor| grace| indulgence| kindness| mercy| turn\" data-def1=\"the capacity for being useful for some purpose|account| avail| mileage| serviceability| serviceableness| use| usefulness| utility\" data-def2=\"the combined army, air force, and navy of a nation|armed forces| colors| military| troops\" data-def3=\"a large unit of a governmental, business, or educational organization|agency| arm| branch| bureau| department| desk| division| office\" data-similarity0=\"data-similarity0=\" data-similarity1=\"0.46459576|0.582994|0.5498495|0.575713|0.38740477|0.583667|0.5696718|0.5526416\" data-similarity2=\"0.15831214|0.39794603|0.35129058|0.34001827\" data-similarity3=\"0.44985333|0.54359406|0.6279306|0.55587196|0.5861042|0.6170957|0.5559709|0.6267778\">service<\/span> are our <span class=\"single_syn\" data-def0=\"of the greatest possible importance|critical| crucial| pivotal| vital\" data-similarity0=\"0.67579484|0.6885712|0.6431819|0.6583285\">crucial<\/span> <span class=\"multi_syn\" data-def0=\"the amount of money for which something will find a buyer|valuations| worths\" data-def1=\"a quality that gives something special worth|cardinal virtues| distinctions| excellences| excellencies| graces| merits| virtues\" data-similarity0=\"data-similarity0=\" data-similarity1=\"0.0869257|0.7659583|0.747718|0.7307119|0.5656728|0.7656941|0.69475704\">values<\/span>. They are continuously <span class=\"multi_syn\" data-def0=\"to find an answer for through reasoning|answering| breaking| cracking| doping | solving| unraveling| unriddling| working out\" data-def1=\"to have a certain purpose|acting| functioning| performing| serving\" data-def2=\"to produce a desired effect|acting| operating| performing| taking\" data-def3=\"to set or keep in motion|actuating| driving| impelling| moving| propelling\" data-def4=\"to control the mechanical operation of|handling| operating| running\" data-def5=\"to take unfair advantage of|abusing| capitalizing | using\" data-similarity0=\"0.8594167|0.7849143|0.72879314|0.7922946|0.80936724|0.8159361|0.75623965|1.0\" data-similarity1=\"0.88943934|0.7530067|0.87046075|0.8416023\" data-similarity2=\"0.88943934|0.86277485|0.87046075|0.798748\" data-similarity3=\"0.56850857|0.89559877|0.6949893|0.82876647|0.801144\" data-similarity4=\"0.7599718|0.86277485|0.8993616\" data-similarity5=\"0.8141595|0.82737947|0.7182654\">working<\/span> on the newest technologies that <span class=\"multi_syn\" data-def0=\"to free from the penalties or consequences of sin|redeem| save\" data-def1=\"to remove from danger or harm|bail out| bring off| rescue| save\" data-def2=\"to give (something) over to the control or possession of another usually under duress|cede| cough up| give up| hand over| lay down| relinquish| render| surrender| turn in| turn over| yield\" data-def3=\"to put (something) into the possession of someone for use or consumption|feed| furnish| give| hand| hand over| provide| supply\" data-def4=\"to put (something) into the possession or safekeeping of another|commend| commit| confide| consign| delegate| entrust | give| give over| hand| hand over| leave| pass| recommend| repose| transfer| transmit| trust| turn over| vest\" data-def5=\"to turn out as planned or desired|click| come off| go| go over| pan out| succeed| work out\" data-def6=\"to bring forth from the womb|bear| birth\n            | drop| have| mother| produce\" data-def7=\"to give (oneself) over to something especially unrestrainedly|abandon| give up| indulge| surrender| yield\" data-similarity0=\"0.6666117|0.58329505\" data-similarity1=\"0.39364818|0.32708701|0.44251147|0.58329505\" data-similarity2=\"0.49450266|0.29170695|0.52769804|0.49438298|0.36334223|0.6080034|0.59466976|0.6187417|0.5447036|0.47241384|0.6153009\" data-similarity3=\"0.6361645|0.5431748|0.631586|0.58152705|0.49438298|0.70878565|0.6177571\" data-similarity4=\"0.6418051|0.63859546|0.43359777|0.5286789|0.45246574|0.6003284|0.631586|0.6031756|0.58152705|0.49438298|0.6489665|0.64971197|0.66221726|0.43623972|0.64198667|0.6294753|0.53907305|0.47241384|0.3279644\" data-similarity5=\"0.6231263|0.41343603|0.6176331|0.5183822|0.50886273|0.6078455|0.4876404\" data-similarity6=\"0.6030129|0.4463316|0.5598658|0.628725|0.3827539|0.7301056\" data-similarity7=\"0.6162984|0.52769804|0.49059153|0.6187417|0.6153009\">deliver<\/span> <span class=\"multi_syn\" data-def0=\"having muscles capable of exerting great physical force|brawny| muscular| rugged| sinewy| stalwart| stout\" data-def1=\"able to withstand hardship, strain, or exposure|cast-iron| hard| hard-bitten| hardened| hardy| inured| rugged| stout| sturdy| tough| toughened| vigorous\" data-def2=\"having a powerfully stimulating odor or flavor|nippy| pungent| sharp| tangy\" data-def3=\"having an abundance of some characteristic quality (as flavor)|big| concentrated| full| full-bodied| heady| lusty| muscular| plush| potent| rich| robust\" data-def4=\"having an unpleasant smell|fetid| foul| frowsty\n            | frowsy | funky| fusty| malodorous| musty| noisome| rank| reeking| reeky| ripe| smelly| stenchy| stinking| stinky\" data-def5=\"having great power or influence|heavy| heavy-duty| important| influential| mighty| potent| powerful| puissant| significant\" data-def6=\"having the power to persuade|cogent| compelling| conclusive| convincing| decisive| effective| forceful| persuasive| satisfying| telling\" data-def7=\"marked by the ability to withstand stress without structural damage or distortion|bombproof| fast| firm| sound| stable| stalwart| sturdy\" data-def8=\"not showing weakness or uncertainty|firm| forceful| hearty| iron| lusty| robust| solid| stout| sturdy| vigorous\" data-similarity0=\"data-similarity0=\" data-similarity1=\"0.21808785|0.7234202|0.444282|0.4239009|0.60458887|0.47941557|0.51775956|0.52336293|0.61273366|0.71450454|0.39058533|0.6812791\" data-similarity2=\"0.38747463|0.6649559|0.65411|0.43103307\" data-similarity3=\"0.652407|0.46887478|0.653829|0.48217136|0.62540454|0.44672063|0.4976817|0.47148862|0.6516851|0.6933445|0.62495494\" data-similarity4=\"0.36872837|0.5426408|0.44225708|0.22551318|0.62481916|0.4941526|0.5682747|0.49469835|0.4418098|0.16736174|0.30652595|0.42213002|0.5889393|0.39845935|0.5088989|0.24183956|0.57803255\" data-similarity5=\"0.66199446|0.47018927|0.70757324|0.6349445|0.6534811|0.6516851|0.5937562|0.32263914|0.6527681\" data-similarity6=\"0.33510327|0.37691736|0.5889205|0.5137489|0.6495015|0.5765826|0.51960677|0.6183639|0.45516714|0.26604682\" data-similarity7=\"0.34859055|0.5458526|0.5049908|0.45044783|0.6015374|0.5113344|0.61273366\" data-similarity8=\"0.5049908|0.51960677|0.3464775|0.2622296|0.44672063|0.62495494|0.6819496|0.52336293|0.61273366|0.6812791\">strong<\/span> <span class=\"multi_syn\" data-def0=\"something spoken or written in reaction especially to a question|answer| comeback| rejoinder| replication| reply| response| retort\" data-def1=\"an increase usually measured in money that comes from labor, business, or property|earnings| gain| proceeds| profit| revenue| yield\" data-def2=\"the amount of money left when expenses are subtracted from the total amount received|earnings| gain| lucre| net| payoff| proceeds| profit\" data-similarity0=\"data-similarity0=\" data-similarity1=\"0.41927105|0.5370201|0.36332676|0.6614998|0.5740839|0.5806649\" data-similarity2=\"0.41927105|0.5370201|0.572903|0.43064082|0.4429601|0.36332676|0.6614998\">return<\/span> on <span class=\"multi_syn\" data-def0=\"the cutting off of an area by military means to stop the flow of people or supplies|beleaguerment| blockade| leaguer| siege\" data-def1=\"the process or an instance of being formally placed in an office or organization|baptism| inaugural| inauguration| induction| initiation| installation| installment | investiture\" data-similarity0=\"data-similarity0=\" data-similarity1=\"0.701058|0.43381837|0.63784975|0.58877164|0.6150206|0.728106|0.55769217|0.54483896\">investment<\/span>. Thanks to <span class=\"single_syn\" data-def0=\"being of a large but indefinite number|beaucoup\n            | legion| multifold| multiple| multiplex| multitudinous| numerous\" data-similarity0=\"0.3938409|0.31489033|0.18760446|0.5338066|0.24613032|0.6170683|0.6379288\">numerous<\/span> <span class=\"single_syn\" data-def0=\"as in generations, cycles|cycles|generations|ages|days|epochs|eras|periods|times|bits|spaces|spans|spells|stretches|whiles|dates|vintages\" data-similarity0=\"0.7038431|0.7007377|0.7001658|0.7357378|0.5376379|0.69864935|0.72351676|0.77915484|0.5709334|0.5808648|0.6673643|0.67674565|0.71751696|0.68365836|0.5848981|0.5736144\">times<\/span> of <span class=\"single_syn\" data-def0=\"firm in one's allegiance to someone or something|constant| devoted| devout| down-the-line| faithful| fast| good| loyal| pious| staunch | steadfast| steady| true| true-blue\" data-similarity0=\"0.44142863|0.8324565|0.26811537|0.40136206|0.46294475|0.326898|0.39877528|0.489074|0.53701967|0.25294808|0.45068887|0.35014224|0.37494838|0.32228377\">devoted<\/span> <span class=\"single_syn\" data-def0=\"something (as a device) created for the first time through the use of the imagination|brainchild| coinage| concoction| contrivance| creation| invention| wrinkle\" data-similarity0=\"0.5679703|0.6018339|0.7325166|0.5350946|0.754259|0.7965037|0.5467755\">invention<\/span>, Vivalyte has successfully <span class=\"single_syn\" data-def0=\"to form by putting together parts or materials|assembled| confected| constructed| erected| fabricated| made| made up| pieced| put up| raised| reared| set up\" data-similarity0=\"0.7039939|0.7307135|0.7345321|0.7902301|0.64060086|0.6557765|0.4988018|0.65047336|0.371866|0.75833774|0.65592265|0.4013512\">created<\/span> a <span class=\"multi_syn\" data-def0=\"based on sound reasoning or information|commonsense| commonsensible| commonsensical| firm| good| hard| informed| just| justified| levelheaded| logical| rational| reasonable| reasoned| sensible| sober| valid| well-founded\" data-def1=\"having a consistency that does not easily yield to pressure|compact| firm| hard| rigid| stiff| unyielding\" data-def2=\"having or consisting of a single color|monochromatic| monochrome| monochromic| self| self-colored\" data-def3=\"not showing weakness or uncertainty|firm| forceful| hearty| iron| lusty| robust| stout| strong| sturdy| vigorous\" data-def4=\"worthy of one's trust|calculable| dependable| good| reliable| responsible| safe| secure| steady| sure| tried| tried-and-true| true| trustable| trustworthy| trusty\" data-similarity0=\"data-similarity0=\" data-similarity1=\"0.5059272|0.5583034|0.5967304|0.587776|0.5095653|0.5293629\" data-similarity2=\"0.53492874|0.27796388|0.42678165|0.19306064|0.108145915\" data-similarity3=\"0.5583034|0.5981894|0.5654905|0.34874794|0.43660533|0.5445458|0.58210087|0.6803264|0.53511673|0.6510742\" data-similarity4=\"0.5766746|0.56000584|0.569686|0.6126023|0.6248083|0.68451715|0.42145282|0.6069272|0.5431133|0.41123176|0.16723251|0.6722066|0.3940043|0.5541779|0.43076414\">solid<\/span> <span class=\"single_syn\" data-def0=\"overall quality as seen or judged by people in general|character| fame| mark| name| note| odor| rep\n            | report| repute\" data-similarity0=\"0.58589786|0.5467874|0.49099582|0.5396604|0.3951087|0.38860226|0.2868577|0.55189717|0.5659843\">character<\/span> in the signage <span class=\"single_syn\" data-def0=\"attentive and persistent effort|assiduity| assiduousness| diligence| industriousness| sedulity| sedulousness\" data-similarity0=\"0.6930352|0.48148644|0.5658764|0.6090156|0.5858059|0.683502\">assiduity.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3433\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01377-300x169.jpg\" alt=\"The technology behing everything\" width=\"300\" height=\"169\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01377-300x169.jpg 300w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01377-1024x576.jpg 1024w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01377-768x432.jpg 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01377-1536x864.jpg 1536w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01377-2048x1152.jpg 2048w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01377-1080x608.jpg 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01377-1250x703.jpg 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01377-400x225.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Nowadays the mission of any service is to &#8220;make the consumer understand what is the brand, the product, the experience of the stuff&#8221;.<\/p>\n<div class=\"tab-content\">\n<div id=\"menu1\" class=\"tab-pane fade in active\">\n<div class=\"rSec2 eqh rSec2Border\">\n<div id=\"wrtnCntnt\" class=\"res-txt-area\"><span class=\"multi_syn ultra_syn\" data-def0=\"a device (as a word) identifying the maker of a piece of merchandise and legally reserved for the exclusive use of that person or company|trademark\" data-def1=\"a mark of guilt or disgrace|blot| onus| slur| smirch| smudge| spot| stain| stigma| taint\" data-def2=\"a hand weapon with a length of metal sharpened on one or both sides and usually tapered to a sharp point|blade| steel| sword\" data-similarity0=\"0.51602066\" data-similarity1=\"0.4593643|0.43750012|0.4327623|0.5689626|0.4290468|0.4424073|0.4349275|0.4578044|0.44295824\" data-similarity2=\"0.34539503|0.5060419|0.520001\">Trademark<\/span> <span class=\"multi_syn ultra_syn\" data-def0=\"knowledge gained by actually doing or living through something|chops| expertise| know-how| moxie| proficiency| savvy| skills\" data-def1=\"an exciting or noteworthy event that one experiences firsthand|adventure| emprise| exploit| gest | happening| time\" data-similarity0=\"0.22047095|0.55857617|0.3863766|0.56099653|0.34282452|0.51949924|0.30835283\" data-similarity1=\"0.53546536|0.53902787|0.512661|0.42726028|0.20322716|0.62336737\"> know-how<\/span> is how the user  feels when <span class=\"multi_syn ultra_syn\" data-def0=\"to enter into contest or conflict with|battling| encountering| facing| meeting| taking on\" data-def1=\"to obligate by prior agreement|committing| mortgaging| pledging| trothing\" data-def2=\"to provide with a paying job|assuming| employing| feeing\n            | paying| placing| recruiting| retaining| signing | taking on\" data-def3=\"to hold the attention of|absorbing| bemusing| busying| catching up| engrossing| enthralling| enwrapping| fascinating| gripping| immersing| interesting| intriguing| involving| occupying\" data-def4=\"to take or get the temporary use of (something) for a set sum|chartering| hiring| leasing| renting\" data-similarity0=\"0.7616572|0.72106916|0.8108771|0.6233165|0.5996118\" data-similarity1=\"0.8004377|0.60073745|0.7748991|0.76193655\" data-similarity2=\"0.7726329|0.7328998|0.8130953|0.83191276|0.746489|0.74103546|0.7214392|0.74298894|0.5996118\" data-similarity3=\"0.6635891|0.69650406|0.54988086|0.61507314|0.7618692|0.7310746|0.84972596|0.69387406|0.73124385|0.6834456|0.5635009|0.69075423|0.70644146|0.7992392\" data-similarity4=\"0.80885124|0.67524|0.640903|0.745027\"> encountering<\/span> or interacting with a <span class=\"multi_syn ultra_syn\" data-def0=\"a device (as a word) identifying the maker of a piece of merchandise and legally reserved for the exclusive use of that person or company|trademark\" data-def1=\"a mark of guilt or disgrace|blot| onus| slur| smirch| smudge| spot| stain| stigma| taint\" data-def2=\"a hand weapon with a length of metal sharpened on one or both sides and usually tapered to a sharp point|blade| steel| sword\" data-similarity0=\"0.51602066\" data-similarity1=\"0.4593643|0.43750012|0.4327623|0.5689626|0.4290468|0.4424073|0.4349275|0.4578044|0.44295824\" data-similarity2=\"0.34539503|0.5060419|0.520001\">trademark<\/span>. Some <span class=\"multi_syn ultra_syn\" data-def0=\"a device (as a word) identifying the maker of a piece of merchandise and legally reserved for the exclusive use of that person or company|trademarks\" data-def1=\"a mark of guilt or disgrace|blots| onuses| slurs| smirches| smudges| spots| stains| stigmas | taints\" data-def2=\"a hand weapon with a length of metal sharpened on one or both sides and usually tapered to a sharp point|blades| steels| swords\" data-similarity0=\"0.6484439\" data-similarity1=\"0.75039494|0.6661951|0.65495574|0.67244685|0.6143677|0.73528826|0.577025|0.6478918|0.67220396\" data-similarity2=\"0.60866714|0.6938566|0.70050764\">trademarks<\/span> <span class=\"single_syn\" data-def0=\"to draw out (something hidden, latent, or reserved)|educe| elicit| inspire| raise\" data-similarity0=\"0.40134045|0.42377695|0.38131955|0.3135709\">educe<\/span> <span class=\"single_syn\" data-def0=\"general emotional condition|heartstrings| passions| sensibilities\" data-similarity0=\"0.6646808|0.73910373|0.6804319\">heartstrings<\/span> of <span class=\"single_syn\" data-def0=\"something (as a device) created for the first time through the use of the imagination|brainchild| coinage| concoction| contrivance| creation| invention| wrinkle\" data-similarity0=\"0.5679703|0.6018339|0.7325166|0.5350946|0.754259|0.7965037|0.5467755\"> creation<\/span> and technology, while <span class=\"multi_syn ultra_syn\" data-def0=\"being not of the same kind|different| disparate| dissimilar| distant| distinct| distinctive| distinguishable| diverse| nonidentical| unalike| unlike\" data-def1=\"resulting in an increase in amount or number|added| additional| another| else| farther| fresh| further| more\" data-def2=\"having been such at some previous time|erstwhile| former| late| old| once| onetime| past| quondam| sometime| whilom\" data-similarity0=\"0.67265666|0.57541794|0.6431418|0.5291271|0.48626763|0.634569|0.58668065|0.54474956|0.6525142|0.57697254|0.5150947\" data-similarity1=\"0.23222595|0.6472061|0.46527648|0.60242194|0.45736596|0.64890087|0.6613412|0.36725318\" data-similarity2=\"0.41158742|0.72913307|0.6346566|0.65096766|0.41640985|0.45162588|0.47047988|0.4220531|0.54175353|0.3497197\">different<\/span> <span class=\"multi_syn ultra_syn\" data-def0=\"a device (as a word) identifying the maker of a piece of merchandise and legally reserved for the exclusive use of that person or company|trademarks\" data-def1=\"a mark of guilt or disgrace|blots| onuses| slurs| smirches| smudges| spots| stains| stigmas | taints\" data-def2=\"a hand weapon with a length of metal sharpened on one or both sides and usually tapered to a sharp point|blades| steels| swords\" data-similarity0=\"0.6484439\" data-similarity1=\"0.75039494|0.6661951|0.65495574|0.67244685|0.6143677|0.73528826|0.577025|0.6478918|0.67220396\" data-similarity2=\"0.60866714|0.6938566|0.70050764\">trademarks<\/span> are untrustworthy and <span class=\"multi_syn ultra_syn\" data-def0=\"to keep, control, or experience as one's own|command| enjoy| hold| own| possess| retain\" data-def1=\"to agree to receive whether willingly or reluctantly|accept| take\" data-def2=\"to bring forth from the womb|bear| birth\n            | deliver| drop| mother| produce\" data-def3=\"to come to a knowledge of (something) by living through it|endure| experience| feel| know| pass| see| suffer| sustain| taste| undergo| witness\" data-def4=\"to give permission for or to approve of|allow| green-light| permit| suffer\" data-def5=\"to influence someone with a bribe|bribe| buy| corrupt| pay off| square\" data-def6=\"to keep in one's mind or heart|bear| cherish| entertain| harbor| hold| nurse\" data-similarity0=\"0.37033293|0.63254654|0.4846794|0.49477968|0.48502964|0.4689027\" data-similarity1=\"0.5757953|0.67496127\" data-similarity2=\"0.51549786|0.33179203|0.628725|0.47881454|0.06469364|0.6538373\" data-similarity3=\"0.5467805|0.12624112|0.5109205|0.6489529|0.54828876|0.577937|0.48586315|0.49280608|0.25963894|0.6593666|0.18551242\" data-similarity4=\"0.73469186|0.116330236|0.4359961|0.48586315\" data-similarity5=\"0.47803396|0.52414054|0.40294537|0.3568967|0.23286778\" data-similarity6=\"0.51549786|0.48792073|0.50952613|0.52208257|0.4846794|0.27373222\">command<\/span> a <span class=\"multi_syn ultra_syn\" data-def0=\"falling short of a standard|bastard| bush| bush-league| crummy | deficient| dissatisfactory| ill| inferior| lame| lousy| off| paltry| poor| punk| sour| suboptimal| subpar| substandard| unacceptable| unsatisfactory| wack\n            | wanting| wretched| wrong\" data-def1=\"not conforming to a high moral standard; morally unacceptable|black| dark| evil| immoral| iniquitous| nefarious| rotten| sinful| unethical| unlawful| unrighteous| unsavory| vicious| vile| villainous| wicked| wrong\" data-def2=\"causing or capable of causing harm|adverse| baleful| baneful| damaging| dangerous| deleterious| detrimental| evil| harmful| hurtful| ill| injurious| mischievous| nocuous| noxious| pernicious| prejudicial| wicked\" data-def3=\"engaging in or marked by childish misbehavior|contrary| errant| froward| misbehaving| mischievous| naughty\" data-def4=\"having a fault|amiss| defective| faulty| flawed| imperfect\" data-def5=\"having undergone organic breakdown|addled| corrupted| decayed| decomposed| putrefied| putrid| rotten| spoiled\" data-def6=\"temporarily suffering from a disorder of the body|ailing| down| ill| indisposed| peaked| peaky| poorly| punk| run-down| sick| sickened| unhealthy| unsound| unwell\" data-def7=\"having no legal or binding force|inoperative| invalid| nonbinding| nonvalid| nugatory| null| null and void| void\" data-def8=\"not giving pleasure to the mind or senses|bitter| disagreeable| displeasing| distasteful| harsh| icky| nasty| rotten| sour| uncongenial| unlovely| unpalatable| unpleasant| unpleasing| unsavory| unwelcome| wicked| yucky\" data-def9=\"having or showing a desire to cause someone pain or suffering for the sheer enjoyment of it|bitchy| catty| cruel| despiteful| hateful| malevolent| malicious| malign| malignant| mean| nasty| spiteful| vicious| virulent\" data-similarity0=\"0.42698568|0.27576554|0.1579898|0.36536646|0.6954977|0.5622137|0.604114|0.7080503|0.6647976|0.68478876|0.44981903|0.26386827|0.6807979|0.2474272|0.5587732|0.5462177|0.13851075|0.5847658|0.7311278|0.69149816|0.49521008|0.28043246|0.6038017|0.64269555\" data-similarity1=\"0.5862785|0.6027065|0.5131416|0.66693676|0.68581927|0.6766074|0.6140442|0.5844232|0.7281652|0.7173229|0.7871795|0.5254316|0.6623295|0.43982252|0.610574|0.65372825|0.64269555\" data-similarity2=\"0.64624494|0.63473135|0.6962515|0.44852105|0.71801466|0.7200608|0.6086384|0.5131416|0.65373|0.62988305|0.604114|0.7815045|0.6081699|0.73478645|0.64841497|0.7477018|0.48730493|0.65372825\" data-similarity3=\"0.659327|0.5964607|0.57043886|0.14845102|0.6081699|0.49308488\" data-similarity4=\"0.6446953|0.48126|0.5939137|0.43092933|0.53458464\" data-similarity5=\"0.31214517|0.24055961|0.38150167|0.36488295|0.50700474|0.44680744|0.6140442|0.38651866\" data-similarity6=\"0.3303493|0.47524086|0.604114|0.36670217|0.5461058|0.5553176|0.57421964|0.2474272|0.0075626834|0.62651736|0.5394984|0.5968713|0.6662507|0.6445393\" data-similarity7=\"0.5399374|0.60537183|0.30845475|0.63653946|0.63751423|0.3566283|0.2799784|0.5526806\" data-similarity8=\"0.6387209|0.6189784|0.2434868|0.6451021|0.6776132|0.6211276|0.677487|0.6140442|0.5587732|0.5360331|0.6117842|0.6969362|0.53396654|0.46674338|0.5254316|0.5614149|0.65372825|0.65098816\" data-similarity9=\"0.40406126|0.32006496|0.6245555|0.6358951|0.6697972|0.53710735|0.6674736|0.32030502|0.586489|0.36752117|0.677487|0.64022815|0.6623295|0.5456117\"> substandard<\/span> <span class=\"single_syn\" data-def0=\"overall quality as seen or judged by people in general|character| fame| mark| name| note| odor| rep\n            | report| repute\" data-similarity0=\"0.58589786|0.5467874|0.49099582|0.5396604|0.3951087|0.38860226|0.2868577|0.55189717|0.5659843\">character<\/span>.<\/p>\n<p><span class=\"multi_syn ultra_syn\" data-def0=\"a device (as a word) identifying the maker of a piece of merchandise and legally reserved for the exclusive use of that person or company|trademark\" data-def1=\"a mark of guilt or disgrace|blot| onus| slur| smirch| smudge| spot| stain| stigma| taint\" data-def2=\"a hand weapon with a length of metal sharpened on one or both sides and usually tapered to a sharp point|blade| steel| sword\" data-similarity0=\"0.51602066\" data-similarity1=\"0.4593643|0.43750012|0.4327623|0.5689626|0.4290468|0.4424073|0.4349275|0.4578044|0.44295824\" data-similarity2=\"0.34539503|0.5060419|0.520001\">Trademark<\/span> <span class=\"multi_syn ultra_syn\" data-def0=\"knowledge gained by actually doing or living through something|chops| expertise| know-how| moxie| proficiency| savvy| skills\" data-def1=\"an exciting or noteworthy event that one experiences firsthand|adventure| emprise| exploit| gest | happening| time\" data-similarity0=\"0.22047095|0.55857617|0.3863766|0.56099653|0.34282452|0.51949924|0.30835283\" data-similarity1=\"0.53546536|0.53902787|0.512661|0.42726028|0.20322716|0.62336737\"> know-how<\/span> is <span class=\"single_syn\" data-def0=\"of, relating to, or belonging to a single person|idiomatic| individual| individualized| particular| patented| peculiar| personal| personalized| private| privy| separate| singular| unique\" data-similarity0=\"0.7111732|0.59299177|0.46304792|0.7007113|0.3852448|0.6132756|0.58513224|0.4263453|0.71675795|0.36147705|0.7110337|0.60005605|0.66928744\"> personalized<\/span> and <span class=\"multi_syn ultra_syn\" data-def0=\"the frequent and usually sudden passing from one condition to another|fluctuations| fluxes| inconstancies| oscillations\" data-def1=\"the act, process, or result of making different|alterations| differences| modifications| reviews| revises| revisions| variations\" data-similarity0=\"0.59790236|0.70961154|0.7564595|0.6252553\" data-similarity1=\"0.6467299|0.67778814|0.69915736|0.6586594|0.7713896|0.7436779|0.78047997\"> fluxes<\/span> from person to person because each <span class=\"single_syn\" data-def0=\"one that has a real and independent existence|being| commodity| entity| existent| individuality| integer| object| reality| something| substance| thing\" data-similarity0=\"0.16430122|0.5160735|0.5045723|0.5432307|0.41803318|0.40459806|0.44440722|0.50657463|0.37521175|0.3946358|0.5026518\"> entity<\/span> has <span class=\"multi_syn ultra_syn\" data-def0=\"being not of the same kind|disparate| dissimilar| distant| distinct| distinctive| distinguishable| diverse| nonidentical| other| unalike| unlike\" data-def1=\"not the same or shared|individual| respective| separate\" data-similarity0=\"0.6719691|0.71859276|0.63670594|0.66388404|0.6847968|0.68783313|0.68490916|0.72215116|0.6968137|0.61544|0.4943446\" data-similarity1=\"0.65894085|0.6286559|0.6337001\"> diverse<\/span> <span class=\"single_syn\" data-def0=\"an exciting or noteworthy event that one experiences firsthand|adventures| emprises| exploits| gests | happenings| times\" data-similarity0=\"0.6784855|0.749726|0.70813227|0.7582881|0.73455274|0.63411623\"> exploits<\/span> and <span class=\"multi_syn ultra_syn\" data-def0=\"the state of having shared interests or efforts (as in social or business matters)|affiliations| alliances| collaborations| confederations| connections| cooperations| hookups| liaisons| linkups| partnerships| relations| relationships| tie-ups| unions\" data-def1=\"a group of persons formally joined together for some common interest|boards| brotherhoods| chambers| clubs| colleges| congresses| consortia | institutes| institutions| leagues| orders| organizations| societies| sodalities\" data-similarity0=\"0.7377613|0.72672635|0.8060125|0.8352134|0.81180245|0.8550749|0.64674264|0.7821597|0.67790127|0.6461713|0.8032676|0.7492798|0.25269485|0.71140456\" data-similarity1=\"0.672518|0.7103437|0.7547741|0.6213675|0.71420807|0.6929071|0.55967396|0.4857483|0.7781283|0.57539016|0.77371603|0.81190896|0.82069904|0.7650899\"> connections<\/span> that are <span class=\"single_syn\" data-def0=\"to draw out (something hidden, latent, or reserved)|educed| elicited| inspired| raised\" data-similarity0=\"0.6291384|0.77553964|0.73413205|0.7262109\">educed<\/span> by the <span class=\"multi_syn ultra_syn\" data-def0=\"a device (as a word) identifying the maker of a piece of merchandise and legally reserved for the exclusive use of that person or company|trademark\" data-def1=\"a mark of guilt or disgrace|blot| onus| slur| smirch| smudge| spot| stain| stigma| taint\" data-def2=\"a hand weapon with a length of metal sharpened on one or both sides and usually tapered to a sharp point|blade| steel| sword\" data-similarity0=\"0.51602066\" data-similarity1=\"0.4593643|0.43750012|0.4327623|0.5689626|0.4290468|0.4424073|0.4349275|0.4578044|0.44295824\" data-similarity2=\"0.34539503|0.5060419|0.520001\">trademark<\/span>.<\/p>\n<p><span class=\"multi_syn ultra_syn\" data-def0=\"to increase the ability of (as a muscle) to exert physical force|beefing | fortifying| hardening| toughening\" data-def1=\"to make able to withstand physical hardship, strain, or exposure|fortifying| hardening| indurating| inuring| seasoning| steeling| toughening\" data-def2=\"to make markedly greater in measure or degree|accentuating| amping | boosting| consolidating| deepening| enhancing| heightening| intensifying| magnifying| redoubling| stepping up\" data-def3=\"to prepare (oneself) mentally or emotionally|bracing| forearming| fortifying| nerving| poising| psyching | readying| steeling\" data-def4=\"to make more harsh, uncompromising, or severe|hardening| harshening| stiffening| toughening\" data-similarity0=\"0.767154|0.8085472|0.7337909|0.74243873\" data-similarity1=\"0.8085472|0.7337909|0.7986255|0.7607563|0.7147548|0.83245224|0.74243873\" data-similarity2=\"0.71433014|0.80712074|0.7815909|0.7514215|0.7623614|0.7687988|0.8148759|0.78623265|0.7125366|0.78038466|0.6932556\" data-similarity3=\"0.8140594|0.74694455|0.8085472|0.73681986|0.7422894|0.7696642|0.8237323|0.83245224\" data-similarity4=\"0.7337909|0.7462998|0.775192|0.74243873\">Strengthening\u00a0<\/span> or <span class=\"multi_syn ultra_syn\" data-def0=\"to express more fully and in greater detail|amplifying| developing| dilating\" data-def1=\"to arrange the parts of (something) over a wider area|extending| fanning | unfolding| unfurling\" data-def2=\"to make greater in size, amount, or number|accelerating| adding | aggrandizing| amplifying| augmenting| boosting| building up| compounding| enlarging| escalating| extending| hyping| increasing| multiplying| pumping up| raising| stoking| supersizing| swelling| upping\" data-similarity0=\"0.7618586|0.84328437|0.7918937\" data-similarity1=\"0.7829797|0.7279665|0.8221365|0.6485243\" data-similarity2=\"0.8347341|0.8438542|0.6655111|0.7618586|0.7687392|0.747488|0.65400344|0.76029015|0.7642384|0.76955694|0.7829797|0.7424489|0.7797648|0.7935368|0.6796703|0.8352317|0.75759|0.7972912|0.7521947|0.7496207\">amplifying<\/span> <span class=\"multi_syn ultra_syn\" data-def0=\"a device (as a word) identifying the maker of a piece of merchandise and legally reserved for the exclusive use of that person or company|trademark\" data-def1=\"a mark of guilt or disgrace|blot| onus| slur| smirch| smudge| spot| stain| stigma| taint\" data-def2=\"a hand weapon with a length of metal sharpened on one or both sides and usually tapered to a sharp point|blade| steel| sword\" data-similarity0=\"0.51602066\" data-similarity1=\"0.4593643|0.43750012|0.4327623|0.5689626|0.4290468|0.4424073|0.4349275|0.4578044|0.44295824\" data-similarity2=\"0.34539503|0.5060419|0.520001\">trademark<\/span> <span class=\"multi_syn ultra_syn\" data-def0=\"knowledge gained by actually doing or living through something|chops| expertise| know-how| moxie| proficiency| savvy| skills\" data-def1=\"an exciting or noteworthy event that one experiences firsthand|adventure| emprise| exploit| gest | happening| time\" data-similarity0=\"0.22047095|0.55857617|0.3863766|0.56099653|0.34282452|0.51949924|0.30835283\" data-similarity1=\"0.53546536|0.53902787|0.512661|0.42726028|0.20322716|0.62336737\"> know-how<\/span> is a <span class=\"multi_syn ultra_syn\" data-def0=\"often observed or encountered|common or garden\n            | commonplace| everyday| familiar| frequent| garden-variety| household| ordinary| quotidian| routine| ubiquitous| usual\" data-def1=\"being of the type that is encountered in the normal course of events|average| commonplace| cut-and-dried | everyday| garden-variety| normal| ordinary| prosaic| routine| run-of-the-mill| standard| standard-issue| unexceptional| unremarkable| usual| workaday\" data-def2=\"belonging or relating to the whole|across-the-board| blanket| broad-brush| general| generic| global| overall| universal\" data-def3=\"belonging to the class of people of low social or economic rank|baseborn| humble| ignoble| inferior| low| low-life| lowborn| lower-class| lowly| lumpen| mean| plebeian| prole| proletarian| unwashed| vulgar\" data-def4=\"held by or applicable to a majority of the people|general| majority| overall| popular| prevailing| public| received| ruling| vulgar\" data-def5=\"used or done by a number of people as a group|collaborative| collective| combined| communal| concerted| conjoint| conjunct| cooperative| joint| multiple| mutual| pooled| public| shared| united\" data-def6=\"of average to below average quality|fair| indifferent| mediocre| medium| middling| ordinary| passable| run-of-the-mill| run-of-the-mine | second-class| second-rate| so-so\" data-def7=\"lacking in refinement or good taste|coarse| crass| crude| gross| ill-bred| illiberal\n            | incult| insensible| low| lowbred| lowbrow| raffish| rough| rough-hewn| roughneck| rude| rugged| tasteless| uncouth| uncultivated| uncultured| unpolished| unrefined| vulgar\" data-similarity0=\"1.0|0.51375115|0.6346602|0.63963157|0.6710595|0.20848678|0.33945796|0.7609788|0.61794895|0.58986676|0.7692385|0.7507912\" data-similarity1=\"0.73215395|0.51375115|-0.00018390303|0.6346602|0.20848678|0.76888096|0.7609788|0.49659395|0.58986676|-0.022302989|0.55292195|0.35472766|0.7235365|0.70843315|0.7507912|0.48344132\" data-similarity2=\"0.1516712|0.37445158|0.42502052|0.74584144|0.581739|0.56159335|0.71289206|0.5815487\" data-similarity3=\"0.43293646|0.7242023|0.6083317|0.6603972|0.67943025|0.47111422|0.54095805|0.13488401|0.37155804|0.31967902|0.4607549|0.6037825|0.52895486|0.6267104|0.40581733|0.67734367\" data-similarity4=\"0.74584144|0.4628278|0.71289206|0.7138473|0.31179622|0.6985666|0.11469999|0.3058197|0.67734367\" data-similarity5=\"0.6571144|0.5701602|0.27826646|0.5996162|0.43494534|0.5360099|0.43249002|0.61564964|0.77013594|0.67126065|0.5847536|0.077786215|0.6985666|0.10382054|0.27413836\" data-similarity6=\"0.6729428|0.6718456|0.47224525|0.5450641|0.4759045|0.7609788|0.6381686|-0.022302989|-0.022302989|0.40996134|0.39428222|0.23048699\" data-similarity7=\"0.48465815|0.53279334|0.7694454|0.6110218|0.24778366|0.744524|0.4763624|0.69430524|0.67943025|0.20623757|0.3550693|0.57112366|0.69009465|0.43373862|0.35032877|0.64017195|0.38595352|0.74443746|0.63584334|0.4435465|0.30151454|0.35124263|0.33508185|0.67734367\"> commonplace<\/span> motivator to <span class=\"multi_syn ultra_syn\" data-def0=\"to go or come in or into|access| penetrate| pierce\" data-def1=\"to become a member of|enlist\" data-def2=\"to put (someone or something) on a list|catalog | index| inscribe| list| put down| record| register| schedule| slate\" data-def3=\"to offer entrance (as to a place, school, or privilege) to|admit| receive| take\" data-similarity0=\"0.2979734|0.52387166|0.40009204\" data-similarity1=\"0.37699363\" data-similarity2=\"0.33620864|0.32972994|0.45589238|0.34803188|0.37929896|0.20764752|0.57354015|0.36586133|0.3799835\" data-similarity3=\"0.6012982|0.5900605|0.6890929\">access<\/span> the <span class=\"multi_syn ultra_syn\" data-def0=\"something produced by physical or intellectual effort|affair| fruit| handiwork| labor| output| produce| production| thing| work| yield\" data-def1=\"a condition or occurrence traceable to a cause|aftereffect| aftermath| backwash| child| conclusion| consequence| corollary| development| effect| fate| fruit| issue| outcome| outgrowth| precipitate| result| resultant| sequel| sequence| upshot\" data-similarity0=\"0.65738165|0.6421227|0.4246959|0.58107483|0.63964903|0.60185957|0.6435955|0.54851913|0.53868425|0.57640946\" data-similarity1=\"0.584881|0.6132904|0.33380288|0.6733803|0.68366194|0.59331304|0.33853865|0.6417231|0.7009681|0.65448296|0.6421227|0.5463914|0.4947313|0.4504925|0.44499737|0.5570362|0.5114385|0.5667022|0.70771164|0.5730832\">affair<\/span> <span class=\"multi_syn ultra_syn\" data-def0=\"the act or process of going from the simple or basic to the complex or advanced|elaboration| evolution| expansion| growth| progress| progression\" data-def1=\"a condition or occurrence traceable to a cause|aftereffect| aftermath| backwash| child| conclusion| consequence| corollary| effect| fate| fruit| issue| outcome| outgrowth| precipitate| product| result| resultant| sequel| sequence| upshot\" data-def2=\"the process of becoming mature|growth| maturation| maturing| ripening\" data-similarity0=\"0.66446817|0.7317459|0.62822324|0.6353614|0.49088138|0.5757193\" data-similarity1=\"0.4887781|0.5037016|0.37456656|0.6566875|0.6772565|0.55741215|0.41038597|0.6171464|0.71132904|0.6686094|0.59501904|0.5433515|0.38235763|0.49076188|0.6417231|0.4887577|0.43120316|0.5045788|0.59362155|0.45672163\" data-similarity2=\"0.6353614|0.66511154|0.3981995|0.44912824\">elaboration<\/span> <span class=\"multi_syn ultra_syn\" data-def0=\"a usually fixed or ordered series of actions or events leading to a result|course| operation| procedure| proceeding\" data-def1=\"forward movement in time or place|advance| advancement| furtherance| going| headway| march| onrush| passage| procession| progress| progression\" data-def2=\"a written notice ordering a person to appear in court|subpoena| summons\" data-similarity0=\"0.616886|0.67225915|0.6533389|0.46602646\" data-similarity1=\"0.6084198|0.6099639|0.5878907|0.25455937|0.5421614|0.45742485|0.47463834|0.6375242|0.6000842|0.6553598|0.6731441\" data-similarity2=\"0.53797334|0.22037181\">course<\/span>. <span class=\"multi_syn ultra_syn\" data-def0=\"a device (as a word) identifying the maker of a piece of merchandise and legally reserved for the exclusive use of that person or company|trademark\" data-def1=\"a mark of guilt or disgrace|blot| onus| slur| smirch| smudge| spot| stain| stigma| taint\" data-def2=\"a hand weapon with a length of metal sharpened on one or both sides and usually tapered to a sharp point|blade| steel| sword\" data-similarity0=\"0.51602066\" data-similarity1=\"0.4593643|0.43750012|0.4327623|0.5689626|0.4290468|0.4424073|0.4349275|0.4578044|0.44295824\" data-similarity2=\"0.34539503|0.5060419|0.520001\">Trademark<\/span> <span class=\"multi_syn ultra_syn\" data-def0=\"knowledge gained by actually doing or living through something|chops| expertise| know-how| moxie| proficiency| savvy| skills\" data-def1=\"an exciting or noteworthy event that one experiences firsthand|adventure| emprise| exploit| gest | happening| time\" data-similarity0=\"0.22047095|0.55857617|0.3863766|0.56099653|0.34282452|0.51949924|0.30835283\" data-similarity1=\"0.53546536|0.53902787|0.512661|0.42726028|0.20322716|0.62336737\"> know-how<\/span> is <span class=\"multi_syn ultra_syn\" data-def0=\"to bring back to a former condition or vigor|freshened| recharged| recreated| refreshened| regenerated| rejuvenated| renewed| repaired| restored| resuscitated| revitalized| revived| revivified\" data-def1=\"to take a meal|ate| dined| fared| fed| partook| victualed\" data-similarity0=\"0.6291558|0.6511691|0.66565216|0.70724785|0.59004605|0.5632132|0.6044351|0.72005963|0.6086798|0.4956416|0.7400282|0.75356716|0.66467905\" data-similarity1=\"0.41997856|0.6579181|0.6658007|0.53753924|0.35501486|0.5423954\"> revitalized<\/span> when a <span class=\"multi_syn ultra_syn\" data-def0=\"taking the place of one that came before|makeshift| substitute| substitutive\" data-def1=\"not known or experienced before|fresh| novel| original| strange| unaccustomed| unfamiliar| unheard-of| unknown| unprecedented\" data-def2=\"recently made and never used before|brand-new| spick-and-span | unused\" data-def3=\"made or become fresh in spirits or vigor|energized| freshened| invigorated| newborn| reanimated| reborn| recreated| reenergized| refreshed| regenerated| reinvigorated| renewed| resuscitated| revived\" data-def4=\"being or involving the latest methods, concepts, information, or styles|contemporary| current| designer| hot| mod| modern| modernistic| new age| new-fashioned| newfangled| present-day| red-hot| space-age| state-of-the-art| ultramodern| up-to-date| up-to-the-minute\" data-similarity0=\"0.49876672|0.528926|0.3875015\" data-similarity1=\"0.60091525|0.4891589|0.57246655|0.50983214|0.5697425|0.4353474|0.42438108|0.52387744|0.60231775\" data-similarity2=\"0.2718199|0.36725876|0.48253703\" data-similarity3=\"0.4226637|0.47847265|0.44708446|0.29429206|0.49354511|0.30674633|0.37102732|0.48408884|0.48484057|0.49517295|0.3322821|0.37484804|0.45049757|0.47940454\" data-similarity4=\"0.53621304|0.5764245|0.1684589|0.6950865|0.4725362|0.5827376|0.5476397|0.5505337|0.50427455|0.3692473|0.32803842|0.4918138|0.2944949|0.33259994|0.5885828|0.2941667|0.29385763\">makeshift<\/span> <span class=\"multi_syn ultra_syn\" data-def0=\"something produced by physical or intellectual effort|affair| fruit| handiwork| labor| output| produce| production| thing| work| yield\" data-def1=\"a condition or occurrence traceable to a cause|aftereffect| aftermath| backwash| child| conclusion| consequence| corollary| development| effect| fate| fruit| issue| outcome| outgrowth| precipitate| result| resultant| sequel| sequence| upshot\" data-similarity0=\"0.65738165|0.6421227|0.4246959|0.58107483|0.63964903|0.60185957|0.6435955|0.54851913|0.53868425|0.57640946\" data-similarity1=\"0.584881|0.6132904|0.33380288|0.6733803|0.68366194|0.59331304|0.33853865|0.6417231|0.7009681|0.65448296|0.6421227|0.5463914|0.4947313|0.4504925|0.44499737|0.5570362|0.5114385|0.5667022|0.70771164|0.5730832\">affair<\/span> is <span class=\"multi_syn ultra_syn\" data-def0=\"to make (one person) known (to another) socially|acquainted| presented\" data-def1=\"to present or bring forward for discussion|broached| brought up| mooted| placed| raised\" data-def2=\"to be responsible for the creation and early operation or use of|began| constituted| established| founded| inaugurated| initiated| innovated| instituted| launched| pioneered| planted| set up| started\" data-def3=\"to impart knowledge of a new thing or situation to|accustomed| acquainted| familiarized| initiated| orientated| oriented\" data-def4=\"to put among or between others|edged in| fitted | worked in\" data-similarity0=\"0.8165927|0.6876864\" data-similarity1=\"0.56793517|0.52315575|0.5944899|0.75753623|0.6663537\" data-similarity2=\"0.5981572|0.6311124|0.6861454|0.787878|0.67594093|0.71030647|0.77203935|0.8111285|0.6924431|0.6747616|0.6552519|0.45696607|0.64597744\" data-similarity3=\"0.69474345|0.8165927|0.58280474|0.71030647|0.67774224|0.70980304\" data-similarity4=\"0.6441357|0.71171397|0.51522416\">acquainted<\/span> to the <span class=\"multi_syn ultra_syn\" data-def0=\"something produced by physical or intellectual effort|affair| fruit| handiwork| labor| output| produce| production| thing| work| yield\" data-def1=\"a condition or occurrence traceable to a cause|aftereffect| aftermath| backwash| child| conclusion| consequence| corollary| development| effect| fate| fruit| issue| outcome| outgrowth| precipitate| result| resultant| sequel| sequence| upshot\" data-similarity0=\"0.65738165|0.6421227|0.4246959|0.58107483|0.63964903|0.60185957|0.6435955|0.54851913|0.53868425|0.57640946\" data-similarity1=\"0.584881|0.6132904|0.33380288|0.6733803|0.68366194|0.59331304|0.33853865|0.6417231|0.7009681|0.65448296|0.6421227|0.5463914|0.4947313|0.4504925|0.44499737|0.5570362|0.5114385|0.5667022|0.70771164|0.5730832\">affair<\/span> <span class=\"single_syn\" data-def0=\"a distinct entity formed by the combining of two or more different things|admixture| alloy| amalgam| amalgamation| blend| cocktail| combination| composite| compound| conflation| emulsion| fusion| intermixture| meld| mixture| synthesis\" data-similarity0=\"0.67346793|0.39621645|0.5376545|0.57576066|0.7164309|0.6195435|0.40326437|0.560268|0.56643426|0.4101378|0.40459934|0.40676314|0.53861284|0.48472923|0.60053277|0.41877684\"> amalgamation<\/span>.<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3435\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01381-300x169.jpg\" alt=\"fireworks\" width=\"300\" height=\"169\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01381-300x169.jpg 300w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01381-1024x576.jpg 1024w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01381-768x432.jpg 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01381-1536x864.jpg 1536w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01381-2048x1152.jpg 2048w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01381-1080x608.jpg 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01381-1250x703.jpg 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01381-400x225.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3436\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01386-300x169.jpg\" alt=\"people interacting\" width=\"300\" height=\"169\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01386-300x169.jpg 300w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01386-1024x576.jpg 1024w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01386-768x432.jpg 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01386-1536x864.jpg 1536w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01386-2048x1152.jpg 2048w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01386-1080x608.jpg 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01386-1250x703.jpg 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01386-400x225.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3437\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01389-169x300.jpg\" alt=\"Fireworks\" width=\"169\" height=\"300\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01389-169x300.jpg 169w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01389-576x1024.jpg 576w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01389-768x1365.jpg 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01389-864x1536.jpg 864w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01389-1152x2048.jpg 1152w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01389-1080x1919.jpg 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01389-1250x2222.jpg 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01389-400x711.jpg 400w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01389-scaled.jpg 1440w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3441\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01391-300x169.jpg\" alt=\"Blue tunnel\" width=\"300\" height=\"169\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01391-300x169.jpg 300w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01391-1024x576.jpg 1024w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01391-768x432.jpg 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01391-1536x864.jpg 1536w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01391-2048x1152.jpg 2048w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01391-1080x608.jpg 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01391-1250x703.jpg 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01391-400x225.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3450\" src=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01383-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01383-300x169.jpg 300w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01383-1024x576.jpg 1024w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01383-768x432.jpg 768w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01383-1536x864.jpg 1536w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01383-2048x1152.jpg 2048w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01383-1080x608.jpg 1080w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01383-1250x703.jpg 1250w, https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/DSC01383-400x225.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, people tend to be more divided than united. It is easy to see why, because of the COVID-19 regulations. Brands are no strangers to social. But, by and large, brands have only just begun to introduce the value of truly connecting with consumers and treating social as more than a channel for promotion. There [&hellip;]<\/p>\n","protected":false},"author":1882,"featured_media":3428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cbj","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creative business connecting people: Creating emotions throughout lights - International Journalism<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative business connecting people: Creating emotions throughout lights - International Journalism\" \/>\n<meta property=\"og:description\" content=\"Nowadays, people tend to be more divided than united. It is easy to see why, because of the COVID-19 regulations. Brands are no strangers to social. But, by and large, brands have only just begun to introduce the value of truly connecting with consumers and treating social as more than a channel for promotion. There [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/svjmedia.nl\/internationaljournalism\/3424\/creative-business-connecting-people-creating-emotions-throughout-lights\/\" \/>\n<meta property=\"og:site_name\" content=\"International Journalism\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-15T17:03:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/front-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dragos \u0162\u00een\u0163\u0103reanu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dragos \u0162\u00een\u0163\u0103reanu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/3424\\\/creative-business-connecting-people-creating-emotions-throughout-lights\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/3424\\\/creative-business-connecting-people-creating-emotions-throughout-lights\\\/\"},\"author\":{\"name\":\"Dragos \u0162\u00een\u0163\u0103reanu\",\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/#\\\/schema\\\/person\\\/2156d50e228ce6f4ff186f5e4790bfb1\"},\"headline\":\"Creative business connecting people: Creating emotions throughout lights\",\"datePublished\":\"2021-10-15T17:03:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/3424\\\/creative-business-connecting-people-creating-emotions-throughout-lights\\\/\"},\"wordCount\":406,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/3424\\\/creative-business-connecting-people-creating-emotions-throughout-lights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/wp-content\\\/uploads\\\/sites\\\/378\\\/2021\\\/10\\\/front-scaled.jpg\",\"articleSection\":[\"Cross-Border Journalism\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/3424\\\/creative-business-connecting-people-creating-emotions-throughout-lights\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/3424\\\/creative-business-connecting-people-creating-emotions-throughout-lights\\\/\",\"url\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/3424\\\/creative-business-connecting-people-creating-emotions-throughout-lights\\\/\",\"name\":\"Creative business connecting people: Creating emotions throughout lights - International Journalism\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/3424\\\/creative-business-connecting-people-creating-emotions-throughout-lights\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/3424\\\/creative-business-connecting-people-creating-emotions-throughout-lights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/wp-content\\\/uploads\\\/sites\\\/378\\\/2021\\\/10\\\/front-scaled.jpg\",\"datePublished\":\"2021-10-15T17:03:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/#\\\/schema\\\/person\\\/2156d50e228ce6f4ff186f5e4790bfb1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/3424\\\/creative-business-connecting-people-creating-emotions-throughout-lights\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/3424\\\/creative-business-connecting-people-creating-emotions-throughout-lights\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/3424\\\/creative-business-connecting-people-creating-emotions-throughout-lights\\\/#primaryimage\",\"url\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/wp-content\\\/uploads\\\/sites\\\/378\\\/2021\\\/10\\\/front-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/wp-content\\\/uploads\\\/sites\\\/378\\\/2021\\\/10\\\/front-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/3424\\\/creative-business-connecting-people-creating-emotions-throughout-lights\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creative business connecting people: Creating emotions throughout lights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/#website\",\"url\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/\",\"name\":\"International Journalism\",\"description\":\"HU School voor Journalistiek Nieuwssite\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/#\\\/schema\\\/person\\\/2156d50e228ce6f4ff186f5e4790bfb1\",\"name\":\"Dragos \u0162\u00een\u0163\u0103reanu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/136dd0b3c6f46d37b68923f7cdea707de333f51ca33ad4b8207c540cffcaa9aa?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/136dd0b3c6f46d37b68923f7cdea707de333f51ca33ad4b8207c540cffcaa9aa?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/136dd0b3c6f46d37b68923f7cdea707de333f51ca33ad4b8207c540cffcaa9aa?s=96&d=mm&r=g\",\"caption\":\"Dragos \u0162\u00een\u0163\u0103reanu\"},\"url\":\"https:\\\/\\\/svjmedia.nl\\\/internationaljournalism\\\/author\\\/dragos-tintareanu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creative business connecting people: Creating emotions throughout lights - International Journalism","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Creative business connecting people: Creating emotions throughout lights - International Journalism","og_description":"Nowadays, people tend to be more divided than united. It is easy to see why, because of the COVID-19 regulations. Brands are no strangers to social. But, by and large, brands have only just begun to introduce the value of truly connecting with consumers and treating social as more than a channel for promotion. There [&hellip;]","og_url":"https:\/\/svjmedia.nl\/internationaljournalism\/3424\/creative-business-connecting-people-creating-emotions-throughout-lights\/","og_site_name":"International Journalism","article_published_time":"2021-10-15T17:03:10+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/front-scaled.jpg","type":"image\/jpeg"}],"author":"Dragos \u0162\u00een\u0163\u0103reanu","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dragos \u0162\u00een\u0163\u0103reanu","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/svjmedia.nl\/internationaljournalism\/3424\/creative-business-connecting-people-creating-emotions-throughout-lights\/#article","isPartOf":{"@id":"https:\/\/svjmedia.nl\/internationaljournalism\/3424\/creative-business-connecting-people-creating-emotions-throughout-lights\/"},"author":{"name":"Dragos \u0162\u00een\u0163\u0103reanu","@id":"https:\/\/svjmedia.nl\/internationaljournalism\/#\/schema\/person\/2156d50e228ce6f4ff186f5e4790bfb1"},"headline":"Creative business connecting people: Creating emotions throughout lights","datePublished":"2021-10-15T17:03:10+00:00","mainEntityOfPage":{"@id":"https:\/\/svjmedia.nl\/internationaljournalism\/3424\/creative-business-connecting-people-creating-emotions-throughout-lights\/"},"wordCount":406,"commentCount":0,"image":{"@id":"https:\/\/svjmedia.nl\/internationaljournalism\/3424\/creative-business-connecting-people-creating-emotions-throughout-lights\/#primaryimage"},"thumbnailUrl":"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/front-scaled.jpg","articleSection":["Cross-Border Journalism"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/svjmedia.nl\/internationaljournalism\/3424\/creative-business-connecting-people-creating-emotions-throughout-lights\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/svjmedia.nl\/internationaljournalism\/3424\/creative-business-connecting-people-creating-emotions-throughout-lights\/","url":"https:\/\/svjmedia.nl\/internationaljournalism\/3424\/creative-business-connecting-people-creating-emotions-throughout-lights\/","name":"Creative business connecting people: Creating emotions throughout lights - International Journalism","isPartOf":{"@id":"https:\/\/svjmedia.nl\/internationaljournalism\/#website"},"primaryImageOfPage":{"@id":"https:\/\/svjmedia.nl\/internationaljournalism\/3424\/creative-business-connecting-people-creating-emotions-throughout-lights\/#primaryimage"},"image":{"@id":"https:\/\/svjmedia.nl\/internationaljournalism\/3424\/creative-business-connecting-people-creating-emotions-throughout-lights\/#primaryimage"},"thumbnailUrl":"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/front-scaled.jpg","datePublished":"2021-10-15T17:03:10+00:00","author":{"@id":"https:\/\/svjmedia.nl\/internationaljournalism\/#\/schema\/person\/2156d50e228ce6f4ff186f5e4790bfb1"},"breadcrumb":{"@id":"https:\/\/svjmedia.nl\/internationaljournalism\/3424\/creative-business-connecting-people-creating-emotions-throughout-lights\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/svjmedia.nl\/internationaljournalism\/3424\/creative-business-connecting-people-creating-emotions-throughout-lights\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/svjmedia.nl\/internationaljournalism\/3424\/creative-business-connecting-people-creating-emotions-throughout-lights\/#primaryimage","url":"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/front-scaled.jpg","contentUrl":"https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2021\/10\/front-scaled.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/svjmedia.nl\/internationaljournalism\/3424\/creative-business-connecting-people-creating-emotions-throughout-lights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/svjmedia.nl\/internationaljournalism\/"},{"@type":"ListItem","position":2,"name":"Creative business connecting people: Creating emotions throughout lights"}]},{"@type":"WebSite","@id":"https:\/\/svjmedia.nl\/internationaljournalism\/#website","url":"https:\/\/svjmedia.nl\/internationaljournalism\/","name":"International Journalism","description":"HU School voor Journalistiek Nieuwssite","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/svjmedia.nl\/internationaljournalism\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/svjmedia.nl\/internationaljournalism\/#\/schema\/person\/2156d50e228ce6f4ff186f5e4790bfb1","name":"Dragos \u0162\u00een\u0163\u0103reanu","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/136dd0b3c6f46d37b68923f7cdea707de333f51ca33ad4b8207c540cffcaa9aa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/136dd0b3c6f46d37b68923f7cdea707de333f51ca33ad4b8207c540cffcaa9aa?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/136dd0b3c6f46d37b68923f7cdea707de333f51ca33ad4b8207c540cffcaa9aa?s=96&d=mm&r=g","caption":"Dragos \u0162\u00een\u0163\u0103reanu"},"url":"https:\/\/svjmedia.nl\/internationaljournalism\/author\/dragos-tintareanu\/"}]}},"_links":{"self":[{"href":"https:\/\/svjmedia.nl\/internationaljournalism\/wp-json\/wp\/v2\/posts\/3424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/svjmedia.nl\/internationaljournalism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/svjmedia.nl\/internationaljournalism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/svjmedia.nl\/internationaljournalism\/wp-json\/wp\/v2\/users\/1882"}],"replies":[{"embeddable":true,"href":"https:\/\/svjmedia.nl\/internationaljournalism\/wp-json\/wp\/v2\/comments?post=3424"}],"version-history":[{"count":0,"href":"https:\/\/svjmedia.nl\/internationaljournalism\/wp-json\/wp\/v2\/posts\/3424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/svjmedia.nl\/internationaljournalism\/wp-json\/wp\/v2\/media\/3428"}],"wp:attachment":[{"href":"https:\/\/svjmedia.nl\/internationaljournalism\/wp-json\/wp\/v2\/media?parent=3424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/svjmedia.nl\/internationaljournalism\/wp-json\/wp\/v2\/categories?post=3424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/svjmedia.nl\/internationaljournalism\/wp-json\/wp\/v2\/tags?post=3424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}