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Advertisement affects society globally. Just in 2021, publicity investment is expected to increase by more than 10%, and companies keep creating new strategies. But how can they influence people to change their behaviour?<\/p>\n

https:\/\/soundcloud.com\/user-670919624\/the-power-of-persuasion?si=8593b58729bf4d60a2a345681cd829dd<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Advertisement affects society globally. Just in 2021, publicity investment is expected to increase by more than 10%, and companies keep creating new strategies. But how can they influence people to change their behaviour? https:\/\/soundcloud.com\/user-670919624\/the-power-of-persuasion?si=8593b58729bf4d60a2a345681cd829dd<\/p>\n","protected":false},"author":1883,"featured_media":3466,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cbj","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"\nThe power of persuasion - International Journalism<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The power of persuasion - International Journalism\" \/>\n<meta property=\"og:description\" content=\"Advertisement affects society globally. 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