{"id":703,"date":"2020-10-09T10:14:58","date_gmt":"2020-10-09T08:14:58","guid":{"rendered":"https:\/\/svjmedia.nl\/internationaljournalism\/?p=703"},"modified":"2020-11-12T23:36:18","modified_gmt":"2020-11-12T22:36:18","slug":"how-to-become-more-sustainable","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/internationaljournalism\/703\/how-to-become-more-sustainable\/","title":{"rendered":"Why the Dutch Sustainable Fashion Week is a game changer"},"content":{"rendered":"<p><strong>Fashion is all about the latest trends, but some clothing stores, such as H&amp;M and ZARA, take this very literally and come up with new collections every week. That may sound appealing, but the industry behind this so-called fast fashion chain is not.<\/strong><\/p>\n<p>These chains and brands often work with textile workers who are paid very low wages and are forced to work long days under appalling conditions. Unfortunately, these workers are often children. In addition, the clothing industry is also extremely bad for the environment. Water shortages are caused all over the world because of the industry. As example, a Dutch study shows that about 8000 litres of water are used to make an average pair of jeans. The industry also causes plastic in the ocean and washing clothes releases half a million tonnes of microfibers into the ocean every year. So, why are we still wearing fast-fashion clothing?<\/p>\n\n\n\n[aesop_image  img=&#8221;https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2020\/10\/Fotos-productie-scaled.jpg&#8221; panorama=&#8221;off&#8221; imgwidth=&#8221;15%&#8221; offset=&#8221;-200x&#8221; align=&#8221;left&#8221; lightbox=&#8221;on&#8221; captionsrc=&#8221;custom&#8221; captionposition=&#8221;left&#8221; revealfx=&#8221;off&#8221; overlay_revealfx=&#8221;off&#8221;]\n\n\n<p>Cecile Scheele also had that question in mind when she decided to have her own business in sustainability. She could find food and other items, but sustainable clothing was hard to find. As a stylish woman, she didn\u2019t only want to go to second-hand shops. That\u2019s when she started Goodbrandz, where she sells sustainable brands to retailers. At first, she was told that nobody would ask for this and she needed to do something that\u2019s worthwhile. That was when she realised she needed to make the consumers demand for sustainable fashion and she eventually decided to start the Dutch Sustainable Fashion Week.<\/p>\n<p>This year\u2019s edition of the Dutch Sustainable Fashion Week was of course very different than the last editions, because of the Coronavirus. Normally there would be designers showing their clothes in big shows, but that wasn\u2019t possible this edition. This year still made a positive turn. Cecile says that because of COVID-19, people are becoming much more aware of the way they consume. But there\u2019s still a big group of people who don\u2019t realise how bad the fast-fashion industry is and where to buy sustainable clothing. Cecile explains why.<\/p>\n\n[aesop_audio  src=&#8221;https:\/\/svjmedia.nl\/internationaljournalism\/wp-content\/uploads\/sites\/378\/2020\/10\/Production-Sustainable-Fashion-Week-_mixdown.mp3&#8243; loop=&#8221;on&#8221; viewstart=&#8221;off&#8221; viewend=&#8221;off&#8221; hidden=&#8221;off&#8221;]\n","protected":false},"excerpt":{"rendered":"<p>Fashion is all about the latest trends, but some clothing stores, such as H&amp;M and ZARA, take this very literally and come up with new collections every week. That may sound appealing, but the industry behind this so-called fast fashion chain is not. These chains and brands often work with textile workers who are paid [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":712,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cbj","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why the Dutch Sustainable Fashion Week is a game changer - International Journalism<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why the Dutch Sustainable Fashion Week is a game changer - International Journalism\" \/>\n<meta property=\"og:description\" content=\"Fashion is all about the latest trends, but some clothing stores, such as H&amp;M and ZARA, take this very literally and come up with new collections every week. 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