{"id":7193,"date":"2022-09-20T22:00:52","date_gmt":"2022-09-20T20:00:52","guid":{"rendered":"https:\/\/svjmedia.nl\/internationaljournalism\/?p=7193"},"modified":"2022-09-22T14:37:56","modified_gmt":"2022-09-22T12:37:56","slug":"european-action-plan-in-practice-green-up-netherlands","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/internationaljournalism\/7193\/european-action-plan-in-practice-green-up-netherlands\/","title":{"rendered":"European Action Plan in practice : Green Up – Netherlands"},"content":{"rendered":"

Have you heard about the European Circular Economy Action Plan<\/a> ? It\u2019s one of the main components of the European Green Deal. Moreover, additional amendments were signed couple of months ago, in March 2022. Those amendments are about the consumer rights, and the ban of greenwashing<\/a>.<\/strong><\/p>\n

\n

W<\/strong>e have definitely entered a modern overconsumption era, and this world has its own limits. Can it still be denied ? The European Union, as a world leader in the environmental movement, is once again showing its commitment to reducing its footprint by imposing clear rules.<\/p>\n

According to the Cambridge Dictionary, greenwashing is a \u201cbehaviour or activity that makes people believe that a company is doing more to protect the environment than it really is\u201d. <\/em><\/p>\n

A concrete action to fight against the greenwashing of some big companies, is to encourage local initiatives in your region : organic shops, independent cooperatives, local merchants and ethical designers. Such initiatives are increasingly emerging in most European countries, and the Netherlands isn\u2019t an exception. In Utrecht, a Dutch sustainable city according to the United Nations Development Programme<\/a> (2015), there is a lot of initiatives. Green Up is one of them.<\/p>\n

Green Up<\/a> is a cooperation between 8 entrepreneurs willing to promote and expand the sustainable lifestyle. Ethical and sustainable fashion, indoor decoration made of recycled materials, everyday eco-friendly products, and a green coffee. The concept store is planned to last 2,5 years and it\u2019s already been a year.<\/p>\n

\"\"<\/p>\n

Planet Hugs<\/a> is part of Green Up, a sustainable clothes brand in respect of people, animals and the earth. \u201cWe can be our own trendsetter, in a slow fashion way\u201d \u2013 <\/em>says Eda Dumoulin (creator of Planet Hugs). Her brand respects the Consumer rights directive, which is mainly about durability. Consumers must be informed about the guaranteed durability of products.<\/p>\n

\u201cEverything in life has an end, it\u2019s the same for our materials. But we use more natural and less chemical products, so their lifecycle is also longer. That is how we promote our products. Our aim is not to sell products that will only last for three months. You can\u2019t just use it and then throw it away. Please make sure that you really need this sweater, or this pair of jeans. Please think about your closet that you can also use for many years with pleasure, and combine it with things you have at home. I always tell it to my customers, so that they make good choices. Life is all about the choices we make, so be conscious in your choices.\u201d<\/p>\n\n

What about fast fashion ?<\/strong><\/p>\n

\u201cPsychologically, you are really pushed to consume. Someone makes you think that you need that product. They create the desire in you, which is not a healthy thing. Desire should come from real needs, not to someone else\u2019s doctrine.\u201d<\/p>\n

\"\"Four years ago, Eda didn\u2019t even know that slow fashion existed. She lived in the perpetual cycle of buying and throwing away. And all this pressure of consumerism was a wake-up call for her. She realised that there were alternatives around her. \u201cAnd if someone is doing it : I can also do it. Hopefully everyone gets that wake-up call one day, sooner or later.\u201d<\/p>\n

The European Circular Economy Action Plan is all about being that wake-up call. \u201cFashion is my passion, and I can do my passion in a different way now. All these clothes, when they are made, they get the energy of the people that created them. That\u2019s circular economy. It\u2019s not only about production or the material itself, it\u2019s also the people included in it.\u201d<\/p>\n

As an ending, we\u2019d say that : \u201cThe planet gives us hugs that we aren\u2019t valuating enough. If you don\u2019t pay attention at the clothes you\u2019re buying, full of chemicals, you\u2019ll wash it and it will go to the drinking water. It will affect the animals that are drinking that water, or that plant giving you that apple to eat. It\u2019s just cycle. You don\u2019t think it’s touching you, but it does indirectly. It\u2019s the Butterfly effect.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you heard about the European Circular Economy Action Plan ? It\u2019s one of the main components of the European Green Deal. Moreover, additional amendments were signed couple of months ago, in March 2022. Those amendments are about the consumer rights, and the ban of greenwashing. We have definitely entered a modern overconsumption era, and […]<\/p>\n","protected":false},"author":2678,"featured_media":7195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[281,280,231,41,275,282,130,279,278],"class_list":["post-7193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cbj","tag-brand","tag-clothes","tag-europe","tag-fashion","tag-green","tag-green-deal","tag-local","tag-netherland","tag-sustainable","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"\nEuropean Action Plan in practice : Green Up - Netherlands - International Journalism<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European Action Plan in practice : Green Up - Netherlands - International Journalism\" \/>\n<meta property=\"og:description\" content=\"Have you heard about the European Circular Economy Action Plan ? 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