{"id":782,"date":"2020-11-11T12:18:34","date_gmt":"2020-11-11T11:18:34","guid":{"rendered":"https:\/\/svjmedia.nl\/internationaljournalism\/?p=782"},"modified":"2020-11-12T12:43:00","modified_gmt":"2020-11-12T11:43:00","slug":"how-fashion-weeks-are-adapting-to-the-coronavirus","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/internationaljournalism\/782\/how-fashion-weeks-are-adapting-to-the-coronavirus\/","title":{"rendered":"How fashion weeks are adapting to the coronavirus"},"content":{"rendered":"
As the coronavirus pandemic continues to play havoc with travel plans, fashion weeks across the world are developing new formats and cultivating local audiences to ensure their survival in the absence of foreign buyers and editors. While many postponed their latest editions or switched to digital-only showcases, the next few months will see a growing number of fashion weeks \u2013 Milan, London and Paris among others \u2013\u00a0experimenting with a combination of physical and online events.<\/strong><\/p>\n As will the biannual Amsterdam Fashion Week (AFW); on Thursday 17 September AFW will start outside of Amsterdam, in Wassenaar to be precise, for the first time in fashion history. Besides a handful of physical shows and presentations, there will be an online auction (auctioning off sustainable haute couture face masks), a fashion film (made by Mulas Hybrid Haus) and multiple livestreamed runway shows.<\/p>\n \u2018I think it\u2019s important for Amsterdam Fashion Week to take place again. We are a platform to show the world new talent and celebrating creativity. Especially now, during corona, many people benefit from creative initiatives and opportunities,\u2019 says Danie Bles, founder of Amsterdam Fashion Week and fashion stylist. \u2018This edition of Amsterdam Fashion Week feels extra special. Particularly in these times it is very important to offer a platform to new as well as established talents. Themes such as connectivity, change, diversity and sustainability are therefore a crucial part of the program.\u2019<\/p>\n This is not the sole reason for fashion weeks to go on, even during a pandemic. Designers do not only show their collections at fashion weeks, they also sell them. During these fashion weeks fashion buyers and e-commerce platforms negotiate order sizes and prices with designers and decide what they will sell in stores and online. Essentially, fashion weeks determine what clothes will be in store \u2013 and what we, as consumers, buy and wear.<\/p>\n