{"id":891,"date":"2025-10-10T13:30:22","date_gmt":"2025-10-10T11:30:22","guid":{"rendered":"https:\/\/svjmedia.nl\/onair\/?p=891"},"modified":"2025-10-10T13:30:22","modified_gmt":"2025-10-10T11:30:22","slug":"booktok-verandert-de-boekwinkel-jongeren-lezen-massaal-engels","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/onair\/891\/booktok-verandert-de-boekwinkel-jongeren-lezen-massaal-engels\/","title":{"rendered":"Booktok verandert de boekwinkel: jongeren lezen massaal Engels"},"content":{"rendered":"<p><strong>Steeds meer jongeren in Nederland lezen hun boeken liever in het Engels. Uit onderzoek van KVB Boekwerk blijkt dat de verkoop van Engelstalige fictie in Nederland sinds 2020 met 124 procent is gestegen. Daarnaast leest ruim een derde van de jongeren tussen de 16 en 25 jaar het vaakst in het Engels,<\/strong> <strong>blijkt uit hetzelfde onderzoek.<\/strong><\/p>\n<p>Een groot deel van die trend komt door BookTok, de online boekencommunity op TikTok. Daar delen jongeren korte video\u2019s over hun favoriete titels, vaak binnen populaire genres als romantasy en young adult. Boeken van auteurs als Sarah J. Maas en Rebecca Yarros worden massaal besproken en geliket, waardoor ze wereldwijd viraal gaan. Omdat veel van deze titels eerst in het Engels verschijnen, kiezen jongeren vaker voor de originele versie, zodat ze direct mee kunnen praten over de nieuwste hype.<\/p>\n<p>Boekhandels merken de invloed van deze trend duidelijk. Volgens het AD vliegen de Engelse boeken \u2018de deur uit\u2019, en passen veel winkels hun kastindeling aan met speciale BookTok-hoeken. Die populariteit zorgt niet alleen voor een groeiende verkoop van Engelstalige boeken, maar verandert ook zichtbaar hoe Nederlandse boekhandels eruitzien.<\/p>\n<p>De trend laat zien hoe groot de invloed van sociale media is op het leesgedrag van jongeren. Waar TikTok vaak wordt gezien als een app vol korte video\u2019s, blijkt het voor sommige jongeren juist een opstap naar meer lezen.<\/p>\n<p>Beluister de reportage waarin Aniek Wiering in gesprek gaat met lezers en boekverkopers over hoe zij BookTok ervaren.<\/p>\n<p><a href=\"http:\/\/&lt;div class=&quot;humamaudio&quot; style=&quot;position:relative;overflow:hidden;width:600px;height:40px;margin:20px 0px;&quot;&gt;&lt;iframe width=&quot;600&quot; height=&quot;40&quot; src=&quot;https:\/\/stream.hu.nl\/players\/tkUit2vW-gUDjC9bv.html&quot;&gt;&lt;\/iframe&gt;&lt;\/div&gt;\">http:\/\/<div class=\"humamaudio\" style=\"position:relative;overflow:hidden;width:600px;height:40px;margin:20px 0px;\"><iframe loading=\"lazy\" width=\"600\" height=\"40\" src=\"https:\/\/stream.hu.nl\/players\/tkUit2vW-gUDjC9bv.html\"><\/iframe><\/div><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Steeds meer jongeren in Nederland lezen hun boeken liever in het Engels. Uit onderzoek van KVB Boekwerk blijkt dat de verkoop van Engelstalige fictie in Nederland sinds 2020 met 124 procent is gestegen. Daarnaast leest ruim een derde van de jongeren tussen de 16 en 25 jaar het vaakst in het Engels, blijkt uit hetzelfde [&hellip;]<\/p>\n","protected":false},"author":3618,"featured_media":892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-binnenland","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Booktok verandert de boekwinkel: jongeren lezen massaal Engels - OnAir<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Booktok verandert de boekwinkel: jongeren lezen massaal Engels - OnAir\" \/>\n<meta property=\"og:description\" content=\"Steeds meer jongeren in Nederland lezen hun boeken liever in het Engels. Uit onderzoek van KVB Boekwerk blijkt dat de verkoop van Engelstalige fictie in Nederland sinds 2020 met 124 procent is gestegen. 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