{"id":14302,"date":"2024-08-27T21:27:17","date_gmt":"2024-08-27T19:27:17","guid":{"rendered":"https:\/\/svjmedia.nl\/specialisaties\/?p=14302"},"modified":"2024-12-23T19:37:28","modified_gmt":"2024-12-23T18:37:28","slug":"pinkwashing-slimme-marketingstrategie-of-misbruik","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/","title":{"rendered":"Pinkwashing: hoe regenboogreclame LHBTQAI+-representatie uitbuit (of omarmt)"},"content":{"rendered":"<p>Pinkwashing of regenboogkapitalisme: Een term die wordt gebruikt wanneer bedrijven zich LHBTQIA+-vriendelijk presenteren, voornamelijk tijdens te <span class=\"Theme-ForegroundColor-15\"><strong>Pride-maand<\/strong><\/span><strong>,<\/strong> maar dit doen voor eigen gewin. Ze gebruiken de regenboogvlag of laten iconen uit de LHBTQIA+-gemeenschap zien in reclames, maar ondernemen verder geen actie als het gaat om inclusiviteit.<\/p>\n<p>Verder lezen? Dit verhaal is gepubliceerd op een externe site, klik <a href=\"https:\/\/pinkwashing.shorthandstories.com\/pinkwashing\/\">hier.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinkwashing of regenboogkapitalisme: Een term die wordt gebruikt wanneer bedrijven zich LHBTQIA+-vriendelijk presenteren, voornamelijk tijdens te Pride-maand, maar dit doen voor eigen gewin. Ze gebruiken de regenboogvlag of laten iconen uit de LHBTQIA+-gemeenschap zien in reclames, maar ondernemen verder geen actie als het gaat om inclusiviteit. Verder lezen? Dit verhaal is gepubliceerd op een externe [&hellip;]<\/p>\n","protected":false},"author":1390,"featured_media":14303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-14302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bpm","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pinkwashing: hoe regenboogreclame LHBTQAI+-representatie uitbuit (of omarmt) - SVJ Specialisaties<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinkwashing: hoe regenboogreclame LHBTQAI+-representatie uitbuit (of omarmt) - SVJ Specialisaties\" \/>\n<meta property=\"og:description\" content=\"Pinkwashing of regenboogkapitalisme: Een term die wordt gebruikt wanneer bedrijven zich LHBTQIA+-vriendelijk presenteren, voornamelijk tijdens te Pride-maand, maar dit doen voor eigen gewin. Ze gebruiken de regenboogvlag of laten iconen uit de LHBTQIA+-gemeenschap zien in reclames, maar ondernemen verder geen actie als het gaat om inclusiviteit. Verder lezen? 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