{"id":14302,"date":"2024-08-27T21:27:17","date_gmt":"2024-08-27T19:27:17","guid":{"rendered":"https:\/\/svjmedia.nl\/specialisaties\/?p=14302"},"modified":"2024-12-23T19:37:28","modified_gmt":"2024-12-23T18:37:28","slug":"pinkwashing-slimme-marketingstrategie-of-misbruik","status":"publish","type":"post","link":"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/","title":{"rendered":"Pinkwashing: hoe regenboogreclame LHBTQAI+-representatie uitbuit (of omarmt)"},"content":{"rendered":"<p>Pinkwashing of regenboogkapitalisme: Een term die wordt gebruikt wanneer bedrijven zich LHBTQIA+-vriendelijk presenteren, voornamelijk tijdens te <span class=\"Theme-ForegroundColor-15\"><strong>Pride-maand<\/strong><\/span><strong>,<\/strong> maar dit doen voor eigen gewin. Ze gebruiken de regenboogvlag of laten iconen uit de LHBTQIA+-gemeenschap zien in reclames, maar ondernemen verder geen actie als het gaat om inclusiviteit.<\/p>\n<p>Verder lezen? Dit verhaal is gepubliceerd op een externe site, klik <a href=\"https:\/\/pinkwashing.shorthandstories.com\/pinkwashing\/\">hier.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinkwashing of regenboogkapitalisme: Een term die wordt gebruikt wanneer bedrijven zich LHBTQIA+-vriendelijk presenteren, voornamelijk tijdens te Pride-maand, maar dit doen voor eigen gewin. Ze gebruiken de regenboogvlag of laten iconen uit de LHBTQIA+-gemeenschap zien in reclames, maar ondernemen verder geen actie als het gaat om inclusiviteit. Verder lezen? Dit verhaal is gepubliceerd op een externe [&hellip;]<\/p>\n","protected":false},"author":1390,"featured_media":14303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-14302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bpm","et-has-post-format-content","et_post_format-et-post-format-standard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pinkwashing: hoe regenboogreclame LHBTQAI+-representatie uitbuit (of omarmt) - SVJ Specialisaties<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinkwashing: hoe regenboogreclame LHBTQAI+-representatie uitbuit (of omarmt) - SVJ Specialisaties\" \/>\n<meta property=\"og:description\" content=\"Pinkwashing of regenboogkapitalisme: Een term die wordt gebruikt wanneer bedrijven zich LHBTQIA+-vriendelijk presenteren, voornamelijk tijdens te Pride-maand, maar dit doen voor eigen gewin. Ze gebruiken de regenboogvlag of laten iconen uit de LHBTQIA+-gemeenschap zien in reclames, maar ondernemen verder geen actie als het gaat om inclusiviteit. Verder lezen? Dit verhaal is gepubliceerd op een externe [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/\" \/>\n<meta property=\"og:site_name\" content=\"SVJ Specialisaties\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-27T19:27:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-23T18:37:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/svjmedia.nl\/specialisaties\/wp-content\/uploads\/sites\/735\/2024\/08\/Scherm\u00adafbeelding-2024-08-27-om-10.01.17.png\" \/>\n\t<meta property=\"og:image:width\" content=\"961\" \/>\n\t<meta property=\"og:image:height\" content=\"622\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brecht Macco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brecht Macco\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/\",\"url\":\"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/\",\"name\":\"Pinkwashing: hoe regenboogreclame LHBTQAI+-representatie uitbuit (of omarmt) - SVJ Specialisaties\",\"isPartOf\":{\"@id\":\"https:\/\/svjmedia.nl\/specialisaties\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/svjmedia.nl\/specialisaties\/wp-content\/uploads\/sites\/735\/2024\/08\/Scherm\u00adafbeelding-2024-08-27-om-10.01.17.png\",\"datePublished\":\"2024-08-27T19:27:17+00:00\",\"dateModified\":\"2024-12-23T18:37:28+00:00\",\"author\":{\"@id\":\"https:\/\/svjmedia.nl\/specialisaties\/#\/schema\/person\/650d47b6d88e37ee21e4424243d4a65b\"},\"breadcrumb\":{\"@id\":\"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/#primaryimage\",\"url\":\"https:\/\/svjmedia.nl\/specialisaties\/wp-content\/uploads\/sites\/735\/2024\/08\/Scherm\u00adafbeelding-2024-08-27-om-10.01.17.png\",\"contentUrl\":\"https:\/\/svjmedia.nl\/specialisaties\/wp-content\/uploads\/sites\/735\/2024\/08\/Scherm\u00adafbeelding-2024-08-27-om-10.01.17.png\",\"width\":961,\"height\":622,\"caption\":\"Campagne Tony Chocolonely\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/svjmedia.nl\/specialisaties\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pinkwashing: hoe regenboogreclame LHBTQAI+-representatie uitbuit (of omarmt)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/svjmedia.nl\/specialisaties\/#website\",\"url\":\"https:\/\/svjmedia.nl\/specialisaties\/\",\"name\":\"SVJ Specialisaties\",\"description\":\"HU School voor Journalistiek Regiosite\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/svjmedia.nl\/specialisaties\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/svjmedia.nl\/specialisaties\/#\/schema\/person\/650d47b6d88e37ee21e4424243d4a65b\",\"name\":\"Brecht Macco\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/svjmedia.nl\/specialisaties\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/34bd328182e0a481d5fb440f6427d2662f0ecfb7cc7286010d04241a03bfb32d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/34bd328182e0a481d5fb440f6427d2662f0ecfb7cc7286010d04241a03bfb32d?s=96&d=mm&r=g\",\"caption\":\"Brecht Macco\"},\"url\":\"https:\/\/svjmedia.nl\/specialisaties\/author\/brecht-macco\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pinkwashing: hoe regenboogreclame LHBTQAI+-representatie uitbuit (of omarmt) - SVJ Specialisaties","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"nl_NL","og_type":"article","og_title":"Pinkwashing: hoe regenboogreclame LHBTQAI+-representatie uitbuit (of omarmt) - SVJ Specialisaties","og_description":"Pinkwashing of regenboogkapitalisme: Een term die wordt gebruikt wanneer bedrijven zich LHBTQIA+-vriendelijk presenteren, voornamelijk tijdens te Pride-maand, maar dit doen voor eigen gewin. Ze gebruiken de regenboogvlag of laten iconen uit de LHBTQIA+-gemeenschap zien in reclames, maar ondernemen verder geen actie als het gaat om inclusiviteit. Verder lezen? Dit verhaal is gepubliceerd op een externe [&hellip;]","og_url":"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/","og_site_name":"SVJ Specialisaties","article_published_time":"2024-08-27T19:27:17+00:00","article_modified_time":"2024-12-23T18:37:28+00:00","og_image":[{"width":961,"height":622,"url":"https:\/\/svjmedia.nl\/specialisaties\/wp-content\/uploads\/sites\/735\/2024\/08\/Scherm\u00adafbeelding-2024-08-27-om-10.01.17.png","type":"image\/png"}],"author":"Brecht Macco","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Brecht Macco"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/","url":"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/","name":"Pinkwashing: hoe regenboogreclame LHBTQAI+-representatie uitbuit (of omarmt) - SVJ Specialisaties","isPartOf":{"@id":"https:\/\/svjmedia.nl\/specialisaties\/#website"},"primaryImageOfPage":{"@id":"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/#primaryimage"},"image":{"@id":"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/#primaryimage"},"thumbnailUrl":"https:\/\/svjmedia.nl\/specialisaties\/wp-content\/uploads\/sites\/735\/2024\/08\/Scherm\u00adafbeelding-2024-08-27-om-10.01.17.png","datePublished":"2024-08-27T19:27:17+00:00","dateModified":"2024-12-23T18:37:28+00:00","author":{"@id":"https:\/\/svjmedia.nl\/specialisaties\/#\/schema\/person\/650d47b6d88e37ee21e4424243d4a65b"},"breadcrumb":{"@id":"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/#primaryimage","url":"https:\/\/svjmedia.nl\/specialisaties\/wp-content\/uploads\/sites\/735\/2024\/08\/Scherm\u00adafbeelding-2024-08-27-om-10.01.17.png","contentUrl":"https:\/\/svjmedia.nl\/specialisaties\/wp-content\/uploads\/sites\/735\/2024\/08\/Scherm\u00adafbeelding-2024-08-27-om-10.01.17.png","width":961,"height":622,"caption":"Campagne Tony Chocolonely"},{"@type":"BreadcrumbList","@id":"https:\/\/svjmedia.nl\/specialisaties\/14302\/pinkwashing-slimme-marketingstrategie-of-misbruik\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/svjmedia.nl\/specialisaties\/"},{"@type":"ListItem","position":2,"name":"Pinkwashing: hoe regenboogreclame LHBTQAI+-representatie uitbuit (of omarmt)"}]},{"@type":"WebSite","@id":"https:\/\/svjmedia.nl\/specialisaties\/#website","url":"https:\/\/svjmedia.nl\/specialisaties\/","name":"SVJ Specialisaties","description":"HU School voor Journalistiek Regiosite","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/svjmedia.nl\/specialisaties\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Person","@id":"https:\/\/svjmedia.nl\/specialisaties\/#\/schema\/person\/650d47b6d88e37ee21e4424243d4a65b","name":"Brecht Macco","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/svjmedia.nl\/specialisaties\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/34bd328182e0a481d5fb440f6427d2662f0ecfb7cc7286010d04241a03bfb32d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/34bd328182e0a481d5fb440f6427d2662f0ecfb7cc7286010d04241a03bfb32d?s=96&d=mm&r=g","caption":"Brecht Macco"},"url":"https:\/\/svjmedia.nl\/specialisaties\/author\/brecht-macco\/"}]}},"_links":{"self":[{"href":"https:\/\/svjmedia.nl\/specialisaties\/wp-json\/wp\/v2\/posts\/14302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/svjmedia.nl\/specialisaties\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/svjmedia.nl\/specialisaties\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/svjmedia.nl\/specialisaties\/wp-json\/wp\/v2\/users\/1390"}],"replies":[{"embeddable":true,"href":"https:\/\/svjmedia.nl\/specialisaties\/wp-json\/wp\/v2\/comments?post=14302"}],"version-history":[{"count":14,"href":"https:\/\/svjmedia.nl\/specialisaties\/wp-json\/wp\/v2\/posts\/14302\/revisions"}],"predecessor-version":[{"id":15875,"href":"https:\/\/svjmedia.nl\/specialisaties\/wp-json\/wp\/v2\/posts\/14302\/revisions\/15875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/svjmedia.nl\/specialisaties\/wp-json\/wp\/v2\/media\/14303"}],"wp:attachment":[{"href":"https:\/\/svjmedia.nl\/specialisaties\/wp-json\/wp\/v2\/media?parent=14302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/svjmedia.nl\/specialisaties\/wp-json\/wp\/v2\/categories?post=14302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/svjmedia.nl\/specialisaties\/wp-json\/wp\/v2\/tags?post=14302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}